Competitive Intelligence Analytics Services

Power decisions on product roadmap, marketing plans, and customer-win strategies through tracking the voice of your customers and your competitor’s customers

PowerfulCompetitive Intelligence Solutions To Empower Business Objectives And Improve Decision-Making

As one of the leading competitive intelligence solutions providers, SG Analytics’ competitive intelligence services help you get competitive insights on voice of customer and customer satisfaction. Explore SGA’s competitive intelligence analytics – a one-stop machine learning-enabled solution that layers natural language processing to convert unstructured text into readable customer voice.

Why SGA

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

Customization to meet market demands

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Develop unique brands

NLP-based advanced text analytics solution that converts unstructured data into consumable insights

NLP-based advanced text analytics solution that converts unstructured data into consumable insights

Why SGA

Rich exposure to a broad range of use cases across sectors globally

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

Research findings augmented with analytical capabilities to generate sharper insights

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Unique perspective on working with tech companies and bringing ‘Product’ thinking

NLP-based advanced text analytics solution that converts unstructured data into consumable insights

NLP-based advanced text analytics solution that converts unstructured data into consumable insights

Rich exposure to a broad range of use cases across sectors globally

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

Research findings augmented with analytical capabilities to generate sharper insights

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Unique perspective on working with tech companies and bringing ‘Product’ thinking

NLP-based advanced text analytics solution that converts unstructured data into consumable insights

NLP-based advanced text analytics solution that converts unstructured data into consumable insights

Rich exposure to a broad range of use cases across sectors globally

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

Research findings augmented with analytical capabilities to generate sharper insights

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

What We Do

Empower Business Objectives

SG Analytics

Competitive intelligence analytics cater to the business objectives across business units –

  • Feature & Service Benchmarking: Drive decisions on feature launches/upgrades and service improvements for product marketing and engineering teams
  • Top Trending Topics: Drive content strategies for marketing and communication
  • Targeted Customer Segmentation: Enhance effectiveness of the sales teams by procuring competitive intelligence on go-to-market strategy by industry verticals (IT, Manufacturing, CPG/Retail, Healthcare, etc.) and business group-wise customer segments (large enterprises and SMBs)

Empower Decision-making

SG Analytics

Power decisions on product enhancement, marketing plans, and account strategies through monitoring the voice of your customers and your competitor’s customers. With competitive intelligence analytics, you can:

  • Deep-dive into key drivers of consumer satisfaction to take corrective actions for curbing potential customer churn
  • Measure customer sentiments to improve specific product features or service components
  • Drive customer advocacy for your brand by creating communication content focused on topics/features that are most talked about
  • Update your product roadmap to prioritize important feature launches or upgrades that are currently missing within your product when benchmarked with key competition