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Competitive Intelligence Analytics Services

Power decisions on product roadmap, marketing plans, and customer-win strategies through tracking the voice of your customers and your competitors customers

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Leverage competitive intelligence consulting to empower business objectives and improve decision-making

As one of the leading competitive intelligence solutions providers, SG Analytics’ competitive intelligence services help you get competitive insights into the voice of customers and customer satisfaction.

Explore SGA’s competitive intelligence analytics – a one-stop machine learning-enabled solution that layers natural language processing to convert unstructured text into readable customer voice.


competitive intelligence solutions

What We Offer

Competitive intelligence consulting caters to business objectives across business units –

  • Feature & Service Benchmarking: As of the leading competitive intelligence analytics firms, we help drive decisions on feature launches/upgrades and service improvements for product marketing and engineering teams
  • Top Trending Topics: Drive content strategies for marketing and communication
  • Targeted Customer Segmentation: Enhance the effectiveness of the sales teams by procuring competitive intelligence on go-to-market strategy by industry verticals (IT, Manufacturing, CPG/Retail, Healthcare, etc.) and business group-wise customer segments (large enterprises and SMBs)

Power decisions on product enhancement, marketing plans, and account strategies through monitoring the voice of your customers and your competitor’s customers. With competitive intelligence consulting, you can:

  • Leverage our competitive intelligence solutions to deep-dive into key drivers of consumer satisfaction to take corrective actions for curbing potential customer churn
  • Measure customer sentiments to improve specific product features or service components
  • Drive customer advocacy for your brand by creating communication content focused on topics/features that are most talked about
  • Update your product roadmap to prioritize important feature launches or upgrades that are currently missing within your product when benchmarked with key competition


Wide Expertise

BFSI, Pharma, CPG/Retail, and Technology products domain expertise that helps translate voice of customers into domain-specific insights

360 Impact

Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication, and product development functions

Advanced Technology

NLP-based advanced text analytics solution that converts unstructured data into consumable insights

Who We Work With


media and entertainment services

White Papers

Engaging Your Viewers With ‘Context’

The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...

COVID Tech Tango

White Papers

The COVID Tech Tango- Sparks Flying but Wheres the Money Headed?

SG Analytics conducted a survey of 200 key IT decision-makers in the US across the Banking and Financial Services, Healthcare, Retail, and TMT sectors to...

OTT platforms

White Papers

OTT and the Media Broadcasting Industry

With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study...

Meet our experts

We bring you a team of experienced data analytics experts with best-in-class expertise in data management, engineering and visualization.

Power your decisions and get ahead of your competitors using our analytical tools that identify key intelligence that help your products and services stand out.