Power decisions on product roadmap, marketing plans, and customer-win strategies through tracking the voice of your customers and your competitor’s customers
Empower Business Objectives
Empower Business Objectives
Empower Decision-Making
Empower Decision-Making
PowerfulCompetitive Intelligence Solutions To Empower Business Objectives And Improve Decision-Making
As one of the leading competitive intelligence solutions providers, SG Analytics’ competitive intelligence services help you get competitive insights on voice of customer and customer satisfaction. Explore SGA’s competitive intelligence analytics – a one-stop machine learning-enabled solution that layers natural language processing to convert unstructured text into readable customer voice.
Why SGA
Why SGA
What We Do
Empower Business Objectives
Competitive intelligence analytics cater to the business objectives across business units –
- Feature & Service Benchmarking: Drive decisions on feature launches/upgrades and service improvements for product marketing and engineering teams
- Top Trending Topics: Drive content strategies for marketing and communication
- Targeted Customer Segmentation: Enhance effectiveness of the sales teams by procuring competitive intelligence on go-to-market strategy by industry verticals (IT, Manufacturing, CPG/Retail, Healthcare, etc.) and business group-wise customer segments (large enterprises and SMBs)
Empower Decision-making
Power decisions on product enhancement, marketing plans, and account strategies through monitoring the voice of your customers and your competitor’s customers. With competitive intelligence analytics, you can:
- Deep-dive into key drivers of consumer satisfaction to take corrective actions for curbing potential customer churn
- Measure customer sentiments to improve specific product features or service components
- Drive customer advocacy for your brand by creating communication content focused on topics/features that are most talked about
- Update your product roadmap to prioritize important feature launches or upgrades that are currently missing within your product when benchmarked with key competition
