Thought Leadership Consulting Services

An informational marketing asset advocation of a technology or state of industry dynamics at a particular time frame. SG Analytics customers have leveraged whitepaper to either promote their technology, product, or ICT service offering focusing around both B2C and B2B customer base along with investors. A good example is a whitepaper on cloud TV & video production solution provider seeking second round of investment.

An easily downloadable informative document on a technology or state of industry viewpoint built with balanced combination of text and images. SG Analytics customers are utilizing this thought leadership format to improve penetration and lead generation across newer digital native customer base with low attention span. A good example is e-books on new age technologies such as Gen AI and Quantum compute within the healthcare and life sciences space.

A short research piece of close to 400 – 500 words on significant business, technology, and product across a segment or region. SG Analytics customers have been focusing on event and new product & services launch based opinion blogs an integral part of their digital marketing campaigns. A good example is recently published opinion piece on recently launched sub-clipping functionality by leading cloud TV and video production platform worldwide.

This is one of the most interactive thought leadership formats conducted in close collaboration with industry experts (panelists). A round table discussion type webinar is near real-time intelligence sharing on a certain topic moderated by SG Analytics analyst or third-party. A good example is SG Analytics analyst moderating session on Data and AI in audience analytics at ATxSG 2024 (Singapore).