Thought Leadership Services Agency
A global digital born thought leadership agency with converged text, audio, and video asset portfolio. SG Analytics thought leadership offerings whitepaper, analyst reports, webinars, e-books, etc. enable enterprises and technology vendors to: improve brand equity, accelerate newer customer acquisition, and enhance sales & marketing enablement.
Thought Leadership Services
In today’s highly fragmented and competitive connected economy, both enterprise users and technology vendors are steadily embarking on conducting thought leadership projects with multi-faceted objectives. Although objectives vastly differ for most of the stakeholders our experts assist in not only delivering unprecedented value for external but also internal stakeholders too.
Our clients have been utilizing our capabilities for niche industry and regional market specific assets too to: carve niche market presence, strengthen organic customer relationship, lead improve newer business opportunities, and finally be at forefront of the demand cycle. We at SG Analytics support customers from prioritizing their objectives, selecting the right thought leadership asset to meet their changing requirements, and then mapping the intelligence to their short and long-term goals.
Contextual Thought Leadership Lab
as a service
SG Analytics provides highly tailored thought leadership and change management-based thought leadership services to enterprises, non-profits, and technology vendors at scale. We have been following a triple layered methodology (internal workshop with customers, primary research investigation, and competitor briefings) for delivering hyper-tailored thought leadership consultative assets to both buy and sell side for over a decade. The unique value proposition that SG Analytics brings to customers is scalable time to delivery without offsetting the personalization quotient attributed to in-house analysts and primary research networks.
Thought Leadership Services
SGAs horizontally and vertically integrated thought leadership services offerings within thought leadership marketing and thought leadership strategy are as follows:
Whitepapers
An informational marketing asset advocation of a technology or state of industry dynamics at a particular time frame. SG Analytics customers have leveraged whitepaper to either promote their technology, product, or ICT service offering focusing around both B2C and B2B customer base along with investors. A good example is a whitepaper on cloud TV & video production solution provider seeking second round of investment.
E-books
An easily downloadable informative document on a technology or state of industry viewpoint built with balanced combination of text and images. SG Analytics customers are utilizing this thought leadership format to improve penetration and lead generation across newer digital native customer base with low attention span. A good example is e-books on new age technologies such as Gen AI and Quantum compute within the healthcare and life sciences space.
Analyst Opinion Blog
A short research piece of close to 400 – 500 words on significant business, technology, and product across a segment or region. SG Analytics customers have been focusing on event and new product & services launch based opinion blogs an integral part of their digital marketing campaigns. A good example is recently published opinion piece on recently launched sub-clipping functionality by leading cloud TV and video production platform worldwide.
Webinars/Round Tables
This is one of the most interactive thought leadership formats conducted in close collaboration with industry experts (panelists). A round table discussion type webinar is near real-time intelligence sharing on a certain topic moderated by SG Analytics analyst or third-party. A good example is SG Analytics analyst moderating session on Data and AI in audience analytics at ATxSG 2024 (Singapore).
Why SGA for Thought Leadership Consulting
Industries
Industries we serve
BFSI (Banking, Financial Services, and Insurance)
Learn More
Capital Markets
Learn More
TMT (Telecom, Media & Entertainment, & Technology)
Learn More
Other Industries
Learn More