Thought Leadership Strategy

Change management programs are fast becoming an integral part of every organization due to vibrant business requirements and the need for continuous innovations across products, services, processes, and expansions. Processes and market presence are on a continuous basis. SG Analytics supports these through offering B2B thought leadership services to organizations for their inward intelligence demands too. An example includes a c-suite presentation on changing market potential, competitive pressures, and technology procurement dynamics across CRM workflow in the Middle East & Africa (MEA) market. Our in-house primary (both B2C and B2B panel across 15 segments and 95 countries), and industry specific analyst capabilities have been instrumental in creating a strong value proposition.

Strategy centric thought leadership intelligence need is steadily converging with most of the enterprises, technology vendors, and ICT service providers, demanding a 360-degree support across both business and technical services. SG Analytics has been the forerunner in enabling customers to meet these requirements on a scale and in a cost-effective manner. A good example is one of our leading enterprise software vendors, who is leveraging our thought leadership capabilities for conducting sales, marketing, and even technology solution workshops across five of their centers of excellence on periodic basis (bi-annual engagement). These horizontal capabilities also enable our clients to not only improve the insights and intelligence reliability but also increase the frequency of validation for their products, services, and market fitment.