Clients recommending your product and services is the ultimate form of marketing and brand development that exponentially surpasses every other methodology known to humankind. While market technologies will evolve a...

Today, the marketing landscape is on the brink of another profound moment. An unforeseen shockwave is taking over the landscape, demanding rapid adaptation and innovation. As a result, businesses are...

Spotify's 600 million users are encountering one of the streaming service’s most anticipated events: Spotify Wrapped.   Since its inception in the year 2016, Spotify Wrapped has witnessed major success, especially...

Primary market research is the gathering of contextual and authentic data regarding a problem straight from respondents such as stakeholders, customers, or even target audiences. The primary goal of this...

Market analysis serves as one of the key elements of a business plan. It helps one understand the various factors that affect the target market, which helps in identifying opportunities...

Customer service is not just concerned with answering customer calls or resolving their complaints. It involves much more. There are various activities devoted to making sure clients will always remember...

For businesses of all sizes, it is important to conduct custom market research to understand the competition as well as to stay ahead of industry trends and adapt quickly to...

Market research has been the backbone of corporate decisions and strategies for a long time now. Only data-driven decisions will drive your business in the right direction, be it the business domain or...

Familiarity does not breed contempt. It instead inspires more forthcoming conversations. Some of which I had been lately having with the CMOs of rapidly growing Apparel, Fashion, and Footwear brands...

This is the final part of our overview of the Indian app analytics market. In part 1 ,we began by giving a broad overview of the most recent trends and their hints...