For businesses, it is critical to not only obtain new customers but also to retain existing ones. Despite this, customer retention gets ignored in favor of plans geared toward new...

Translating customer interactions to drive customer loyalty can be a daunting task. Most organizations across different industries struggle to solve the puzzle of managing personalized, fast, effective customer engagement. Most companies are...

Brand innovation is vital for seamless customer experience. Customers desire best-in-class brands that innovate and help create an identity for them. Modern consumers are even willing to pay extra to...

We live in the digital age, where B2B businesses are witnessing an increasingly ‘demanding’ customer base. After all, businesses are educated by their customers on what a ‘wow’ experience is...