The customer experience (CX) is emerging as a hot topic as enterprises are grappling with disruptions stemming from new business priorities and changing customer expectations. Customer-facing brands are now placing...

The COVID-19 crisis is making it difficult for companies to stay  functional and cater to the revenue aspect.  The distress turned  even worse as the economy went into a tailspin, amplifying the disruptions caused by the pandemic. Sales leaders are hard-pressed to sustain the...

The novel coronavirus has led to countless restrictions in the flow of regular business. Many factories have been shut down, meetings have been called off and companies have implemented remote...

The rampant use of smartphones has led to an explosion of user data and information, one of them being location data, which is proving to be extremely beneficial for marketers...

Translating customer interactions to drive customer loyalty can be a daunting task. Most organizations across different industries struggle to solve the puzzle of managing personalized, fast, effective customer engagement. Most companies are...