Case study

Entry in the UAE Insurance Market

UAE insurance market


A leading consulting company.


Business Situation

The end client wanted to make an informed entry in the UAE insurance market and offer cost-efficient products.


Benefits and Outcomes of Our Engagement

  • Helped to understand the distribution channel partner scenario in the Middle East.
  • Assisted the end client to identify market trends in the UAE insurance industry.
  • Detailed analysis of competition and recommendations provided on market entry.



To conduct a study for understanding the Middle East general insurance market in order to make an informed entry.

SGA Approach

  • Conducted market analysis of the insurance industry in the UAE, including market size, macroeconomics, profitability, and growth prospects. We also conducted a comparative analysis of the life and non-life insurance markets, along with regulatory developments, in the Middle East.
  • Assessed the market potential, drivers, challenges, regulatory developments, key trends, underwriting pricing, competitive landscape, and key player profiling.
  • Conducted qualitative interviews (primary research) with brokers, underwriters, industry experts, and senior executives to understand various distribution channels and supporting factors.
  • Post data synthesis collected through desk and primary research, SGA provided recommendations on market entry. 

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