B2B Thought Leadership Marketing Agency

Thought leadership marketing assists in robust brand building and enhancing steady customer acquisition rate. In todays highly fragmented digital economy, both enterprises and technology vendors are pushed toward diversification of their market and product positioning. Thought leadership embedded marketing campaigns have been instrumental in enabling them to not only carve niche positioning but also accelerate brand awareness and equity.

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Hyperlocal Vertically Integrated

Thought Leadership Marketing Agency

as a Service

The launch of newer services or technology products demands a strong multi-faceted stakeholder outward message to existing and prospective customers along with hyper local positioning of the overall value proposition at scale. Furthermore, customization of services and products to meet changing consumer perceptions and preferences are essential for a long-term competitive edge. Therefore, thought leadership marketing campaigns and programs are fast becoming consultative and advisory-based collaterals for the majority of enterprises and technology vendors to transform their business outlook and growth strategies on an ongoing basis. B2B thought leadership assets are one of the most popular marketing tools primarily for large and mid-market technology vendors across the globe.

Data and Insight Converged

Thought Leadership Marketing Agency

as a Service

Data driven thought leadership assets are fast becoming unique differentiators facilitating both buy and sell side customers to carve niche segment and industry specific positioning. Traditionally, thought leadership marketing firms have focused on building siloed assets (e.g. either based on qualitative or quantitative methodologies) resulting in the campaigns not meeting the desired ROI. SG Analytics has been at the forefront of combining both data (quantitative) and insights (qualitative) to deliver cost effective, scalable, and tailored thought leadership assets for the past 15 years. Our in-house primary (both B2C and B2B panel across 15 segments and 95 countries) and industry specific analyst capabilities have been instrumental in creating a strong value proposition.

Adaptive and Scalable Thought Leadership Marketing Services

SG Analytics thought leadership marketing services include:

Long-form Content

We create both standard and highly tailored long-form thought leadership content ranging between 1,500-5,000 words. Buy and sell side customers have traditionally utilized these assets during a high-octane event, new product launch, or for building a state of industry report for creating brand recognition across sub-vertical or a newer market.

Thought leadership marketing services by SGA

Short-form Content

This is one of the fastest emerging thought leadership assets for SG Analytics in the past 18¬–24 months. The majority of our technology vendors have a strong preference toward a short-form thought leadership asset ranging between 500 – 1,500 words, especially on highlighting their roadmap to existing and prospective customers either at an event or sales kick-off meets.

Interactive Content

We offer horizontally diversified interactive thought leadership assets from webinars, podcasts to digital e-books tailored to the theme i.e. new software functionality launched, partner enabled co-deployment etc.

Why SGA for Thought Leadership Marketing

Regular speaking engagement at leading vendor and industry conferences

Strong B2C and B2B thought leadership competencies

In-house primary research capabilities B2C and B2B

Robust questionnaire design and trade interview moderation capabilities

Technology analyst and consultants with total experience of more than 150+ years

Industry expertise across TMT, financial services, healthcare, and industrial/manufacturing

Industry

SG Analytics has delivered thought leadership assets especially whitepapers, webinars, and e-books supporting customers across media & entertainment, telecommunication, ICT services, healthcare & life sciences and financial institutions. We have also been early movers in assisting technology vendors with their time bound (event) based marketing campaigns for their new functionality and product launches via delivering text, video, and audio-based assets.

Industries We Serve

BFSI (Banking, Financial Services, and Insurance)

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Capital Markets

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TMT (Telecom, Media & Entertainment, & Technology)

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Other Industries

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Thought Leadership Ins(AI)ghts

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Content Marketing vs Thought Leadership: Understanding the Key Benefits and Differences

In today’s ever-evolving world of marketing, two key concepts that often get discussed are content marketing and thought leadership. While these two have a few similarities, they are not interchangeable. Understanding the key differences between content marketing and thought leadership is critical in producing content that is useful

We have been creating both messaging in (internal) and messaging out (external) thought leadership assets for almost a decade.

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