Primary market research is the gathering of contextual and authentic data regarding a problem straight from respondents such as stakeholders, customers, or even target audiences. The primary goal of this...

The proliferation of big data has proposed multiple avenues for businesses to boost their bottom line. Every organization is positioning itself as “data-driven.” From product innovation to cost optimization, everything...

In today's age of digital acceleration and transformation, businesses are identifying the significant role of technology as a key in enhancing business operations. Software solutions are being employed more than...