As we move into 2025, the marketing analytics landscape is set to witness new trends that will help predict the future in real time. With further developments in AI, real-time...

In today's age of digital marketing, data analytics has become a critical part of every successful marketing strategy. And with the growing proliferation of digital platforms, marketers are leveraging data...

The promising potential of data analytics turns businesses seductive, and most of them develop ‘source thinking’ to initiate the analysis process. Consequently, such businesses end up scrambling after exabytes. In practical terms,...

Positive word-of-mouth is the latest mantra for brands… …as they desire to carve out an unblemished reputation in a highly competitive market environment: No matter how successful a company is,...