It has long been known by data scientists, researchers, engineers, and economists that traditional data alone cannot help investors forecast the price of a stock. However, the fact never caught...

Marketing is a core aspect of business strategy, and hence businesses have every reason to get it right. A burgeoning, cutting-edge technology, AI now finds itself in use across all...

In one sentence, a strategy is a plan of action to achieve a goal. And therefore, a marketing strategy is a plan of action to achieve the goals of marketing:...

Competitive intelligence is imperative for businesses to benchmark activities and effectiveness against those of competitors. It helps to get a clear view of the Competitive landscape. Knowledge of your competitors also gives you the...

According to KPMG, 74% of technology CEOs believe that it’s their responsibility to establish policies that are in line with the values of their customers and investors.   More than half of the...

On June 7, Apple held its annual Worldwide Developer Conference (WWDC) for 2021.   And like previous WWDCs, WWDC 2021 was jam-packed with new and exciting features — some expected, some unexpected.   One...

As a sales team, we want to sell more. That’s it. It doesn’t get any better than that.  Imagine getting a quarter and a half months’ worth of sales in...

It is reasonable to assume that the pandemic sent the market globally into a tizzy. It really did. However, the market also recovered at a striking pace. Hedge funds were one of the drivers of...

Investors love ESG. They cannot have enough of it.  At the beginning of 2021, one-third of the global assets under professional management were sustainable. In other words, globally, $1 of...

Gap analysis is one of the most important modern business solutions powered by data analytics.   What is gap analysis?  Gap analysis is the business practice of identifying the gap between...