Market research has always been vital to business strategy because it provides information on consumer spending, industry growth, and competition. Companies used to collect data through surveys, focus groups, or...

Informed business decisions are often made on the basis of market research. With the help of various market research methods, companies are able to understand customer preferences, market trends, and...

The technology sector is notorious, of sorts. It has a novel distinction of being a sector where companies are endlessly disrupting and getting disrupted as such. This intense pace of...