Market research has always been vital to business strategy because it provides information on consumer spending, industry growth, and competition. Companies used to collect data through surveys, focus groups, or...

Effective market intelligence is critical for the success of organizations of all sizes. Businesses and marketers need to be aware of their competitors to keep up with market developments and adjust...

Markets, like the weather, are profoundly complicated. The success of even the smallest business decisions you make depends on a vast variety of factors, such as what is dominating the...

Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both, simultaneously?   That’s what consumer insights research delivers — hyper-targeted marketing that saves...

The rampant use of smartphones has led to an explosion of user data and information, one of them being location data, which is proving to be extremely beneficial for marketers...

The technology sector is notorious, of sorts. It has a novel distinction of being a sector where companies are endlessly disrupting and getting disrupted as such. This intense pace of...