Customer service is not just concerned with answering customer calls or resolving their complaints. It involves much more. There are various activities devoted to making sure clients will always remember...

Customer Experience (CX) means how a customer feels or thinks while interacting with a brand or business for the first time. It includes everything from awareness, trying out a product,...

A comprehensive understanding of customers is not only desirable but also imperative today. Businesses need to ensure that their products and marketing strategies align with target customers' expectations. Consumer research,...

In today's business landscape, with the ever-growing need for customer relationship management (CRM) and all its components, the management of customer relations is a growth strategy success factor, especially for...

Today, customer expectations are outpacing technological innovation. Despite exploding technological power, companies are failing to keep up with rising customer demands. At the same time, it becomes increasingly challenging to...

Today's age of digital duality is all about incorporating measures to secure customer data. On the one hand, organizations are integrating frameworks to secure their customer base that actively desires...

In today's hyper-competitive and ever-evolving business landscape, customer experience (CX) has become the cornerstone of success and growth. Customers are looking for and demanding a seamless and personalized interaction with...

For businesses, it is critical to not only obtain new customers but also to retain existing ones. Despite this, customer retention gets ignored in favor of plans geared toward new...

Customer analytics became an important source of information in decision-making. One of its main benefits is to show the price sensitivity of customers towards a particular product, which can be seen...

The customer experience (CX) is emerging as a hot topic as enterprises are grappling with disruptions stemming from new business priorities and changing customer expectations.  Customer-facing brands are now placing...