Enabling Insight at Scale Through AI, Data, & Research for Analyst Excellence

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Market Research Solutions for Tech Analyst Firms

Accelerating Analyst Impact with Scalable Research and AI-Powered Insights

Technology analyst firms are expected to deliver precise, influential, and forward-looking insights, often under tight timelines and dynamic conditions. At SG Analytics (SGA), we’ve partnered with global analyst houses for over a decade, providing full-spectrum support across research, data, and technology. Our solutions span from quantitative B2B surveys and custom research programs to decision-maker insights, product teardowns, and thematic industry analyses delivered at scale and speed with contextual relevance. We act as a genuine extension of your team, augmenting your ability to publish, advise, and influence.

Problems We Solve

We address core industry challenges by integrating research depth with digital agility and AI-enhanced operations across:

Data Fragmentation & Velocity Pressures

Fragmented data environments and aggressive research timelines make quality and consistency challenging. We unify data collection and enrichment workflows, spanning survey inputs, qualitative insights, and desk research, to ensure robust and timely outputs.

Custom vs. Syndicated Research Demands

Balancing bespoke client deliverables with the cadence of syndicated reports requires scalable yet specialized support. We offer modular research teams embedded into your processes, enabling concurrent delivery across workstreams.

Technology Sector Complexity & Specialization

Analyst teams covering deep-tech sectors such as AI, chipsets, SaaS, or cybersecurity need domain-aware support. Our analysts bring contextual expertise backed by curated tech expert panels and over 17 years of sectoral experience.

Bandwidth for Editorial & Advisory Support

From charting and open-ends coding to market segmentation and forecasting, our managed services model delivers plug-and-play bandwidth, freeing your core analysts to focus on higher-order interpretation and thought leadership.

Outcomes We Deliver

Our engagements are designed not just for volume delivery but to elevate your insights’ precision, depth, and agility. Here is how we create impact:

Streamlined Research Operations

Through our managed service model, we seamlessly integrate with your editorial or research teams to co-deliver publications, proprietary data models, and client deliverables, allowing you to scale insight production without compromising quality.

Enhanced Decision-Maker Intelligence

Our global reach spans expert panels in 70+ countries and powers B2B and end-user surveys that generate high-context primary insights for your reports and recommendations.

Efficiency in Repetitive Tasks

With open-ended coding, fact-checking, secondary sourcing, and content visualization handled by us, your core team can focus on value creation, not operational overhead.

Precision in Competitive and Product Intelligence

We enable fine-grained analysis of competing technologies, go-to-market (GTM) strategies, and buyer preferences to help your clients make strategic technology investments.

Capabilities We Have

We drive business success by ensuring the right combination of our core capabilities:

Data

We engineer data collection systems to support large-scale surveys, integrate secondary data from diverse sources, and ensure integrity from origination to insight generation. Whether building proprietary tech databases or managing multi-country trackers, our data backbone is built for analyst-grade depth.

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Artificial Intelligence

We use AI to accelerate research operations, automating categorization, sentiment analysis, and pattern detection across large datasets. Generative AI tools assist in drafting baseline content, extracting insights from unstructured data, and summarizing key findings from lengthy reports.

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Technology

We deploy modular tech platforms and workflows for MIS dashboards, internal knowledge platforms, and productivity accelerators, helping your analyst teams organize, store, and share insights effectively. Our tech stack enhances visibility and usability by supporting editorial pipelines and creating visualization-ready outputs.

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Modernized Research

SGA’s research services power the full lifecycle, from hypothesis framing to publication. We support market sizing, competitor mapping, customer U&A studies, thematic and trend analyses, and decision-maker surveys across tech sub-sectors. All programs are led by tech domain experts, ensuring contextual rigor.

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Categories We Serve

Research and advisory support around pricing models, UI/UX feedback, feature benchmarking, and platform adoption.

Support across threat intelligence trends, product market fit assessments, and buyer sentiment surveys.

Custom research on technology adoption, ecosystem maturity, and supplier landscape assessments.

Market sizing, demand forecasting, and managed services intelligence for infra-led sectors.

Support for analyst reports across consumer devices, connectivity, and telecom equipment.

Primary research, voice of customer, and ecosystem insights tailored to evolving fintech dynamics.

In-depth research and expert interviews to support innovation benchmarking and competitive analyses.

Enterprise Software, Including SaaS

Research and advisory support around pricing models, UI/UX feedback, feature benchmarking, and platform adoption.

Cybersecurity & Enterprise Security

Support across threat intelligence trends, product market fit assessments, and buyer sentiment surveys.

AI/ML, IoT, Big Data, & Emerging Tech

Custom research on technology adoption, ecosystem maturity, and supplier landscape assessments.

Cloud, Data Centers, & IT Infrastructure

Market sizing, demand forecasting, and managed services intelligence for infra-led sectors.

Networking, Telecom, & Media Devices

Support for analyst reports across consumer devices, connectivity, and telecom equipment.

Payments & Fintech

Primary research, voice of customer, and ecosystem insights tailored to evolving fintech dynamics.

Semiconductors & AI Chipsets

In-depth research and expert interviews to support innovation benchmarking and competitive analyses.

Our Ins(AI)ghts

Case Study

Credit Card Usage Among Consumers via Conjoint Analysis

SG Analytics supported a global consulting firm in uncovering credit card usage patterns for a leading payment solutions provider through a comprehensive, multi-country market research initiative. Executing 1,500+ surveys across the U.S., Canada, UK, Germany, France, UAE, and India, SGA employed choice-based conjoint (CBC) analysis to extract deep insights into consumer preferences, brand perception, and usage behavior. The engagement provided statistically validated, segment-specific insights—empowering the client to shape targeted strategies across diverse markets and future-proof their offerings in the evolving payments ecosystem.

Case Study

Enabling AI-Driven Research Operations for a Leading Global Tech Analyst Firm

SG Analytics partnered with a global technology research analyst company to streamline and scale its research operations across enterprise IT, cybersecurity, and competitive intelligence. By combining Python-driven ETL workflows, agentic AI for automated outreach and updates, and seamless CRM integration, SGA enabled the client to handle data in 28+ languages, reduce manual effort by 80%, and accelerate research turnaround by 60%. Over a 12-year collaboration, the client scaled to 70+ research initiatives annually, driving faster GTM strategies and deep stakeholder engagement.