Go-to-Market Strategy For Healthcare

Regarding go-to-market strategy formulation and optimization, our life sciences & healthcare market research team is here to assist in co-creating strategic roadmaps with clients, conveying those plans to the appropriate audience, and providing individualized solutions.

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How To Optimize Your

Healthcare Go-To-Market Strategy

SG Analytics is one of the few life sciences and healthcare research and consulting firms that has assisted startups and new players in effectively entering the US and EU markets. For our clients, our go-to-market strategy solution provides a 360-degree picture, which includes:

Finding your niche market and focusing on it: We help you zero in on the subsets of the market where your products will be in the highest demand and face the least amount of competition.

Keeping the corporate or customer website current and streamlining competitive intelligence (CI): Our dedicated CI staff can plot out your competitors’ marketing strategies. Services supporting the creation of effective promotional material is also provided with the new drugs or devices and their therapeutic applications in mind.

Helping with marketing: The SG Analytics’ marketing research unit works with your teams to develop educational, email, and social media marketing campaigns and to conduct surveys with the appropriate prospects, planning out and analyzing the launch’s effectiveness.

Forecasting market penetration: Financial research experts at SG Analytics can help you make sense of the long-term and short-term prospects by projecting peak revenue or market share.

Sales Force Efficiency Improvement: Our Sales Force enablement services team creates a market-specific sales force after analyzing product availability and customer demand. It boosts efficiency, success, and the client’s bottom line over time.

Our

Accomplishments in Developing

Go to Market Strategy

We have assisted German and American manufacturers of healthcare and life sciences devices with medical equipment entry plans for specialized and high-volume clients (diabetes) in the GCC nations, the LATAM areas, and the Asia Pacific regions.

Why SGA

Industry Leader

SGA thrives by its brand promise Lifes Possible and is recognized as the trusted life sciences & healthcare business consulting and services provider company in the U.S.

12+ Languages

Multilingual capabilities include Mandarin, Cantonese, Korean, German, Spanish, Arabic, Bahasa, Hindi, Bengali, and English (U.S. & U.K.) experts (either in-house or partnerships).

Data-Driven Insights

With in-depth domain knowledge and proven capabilities of delivering monetizable insights, we deliver high-quality, efficient outputs.

End-To-End Solutioning

The in-house KOL capability of more than 700, along with the in-house capabilities of primary market research, financial research, data analytics, data engineering, IT, and ESG research and consulting, helps to present credible competitive information.

Who We Work With

Medical Devices

We support new product entries, competitive intelligence (CI), and market intelligence teams with relevant information.

Pharmaceuticals & Biopharma

We support pharma and biopharma market intelligence, strategy, sales, marketing, and R&D teams in developed and developing markets.

Mergers and Acquisition Analysis

We support M&A firms with product portfolio fitment analysis, patents and clinical trial data, pipeline analysis, and short listing of healthcare acquirer and acquire prospects.

Private Equity, Investment Banks, and Investor Community

We support financial firms with ad-hoc and white-labeled research comprising industry analysis, primary research, and CI intel from major markets.

Animal Health

We offer market intelligence on veterinary products and equipment and help mid-senior management with relevant data.

In Vitro Diagnostics

We track diagnostics kits, reagents, and equipment, which help marketing and sales teams with market penetration efforts. Our services are preferred by product managers and marketing leaders.

Life Sciences & Healthcare IT

We offer technology tracking services, market sizing and forecasting, and primary market research involving healthcare payers and providers and product launch information to life sciences & healthcare IT leaders of the world.

Life Sciences Consulting & Information Service Providers

We have run off-shored capability centers of ISPs, with a record of tracking >5,000 pharmaceutical companies and supporting their onshore teams to track markets and create analyses.