Customer Insights Research Solutions
Often assisting in the ICP determination process, we do primary market research and examine customer feedback and pain issues available in social media or other sources of such information to acquire insights to deliver a complete customer analysis.
How SGAs Customer Insights on the
Life Sciences and Healthcare Sector
Can Improve the Sector as a Whole?
Changes in consumer preferences for sources of information, influencing variables in decision-making, and socioeconomic trends, as well as the reasons for selecting particular brands, goods, or services, are essential for the life sciences and healthcare business to monitor. Our clients benefit from these insights since they enable them to better position their items in the market and increase sales. Our clients also use this information to provide their marketing and sales teams with a competitive edge by basing strategy execution on solid consumer knowledge.
What We Offer
Perception Mapping and Reputation Analysis
We help our clients to compare themselves with competitors and identify their areas of strengths, weaknesses, and areas for improvement, allowing them to enhance their brand positioning and reputation management strategies.
Unmet Needs and Pain Points Analysis
We help our clients understand customers’ needs by gathering feedback from current and potential customers. These assessments can help understand the pain points, challenges, and requirements of life sciences & healthcare providers, researchers, and payers to align products and services accordingly.
Buying Behavior and Purchase Decision-making Analysis
We help uncover changes in the customer journey from interest, information gathering, and purchase, as well as identify the stakeholders involved as influencers, decision-makers, and end users to provide valuable insights to help our clients better position their services to their current and prospective customers.
Why SGA
Who We Work With
Medical Devices
We support new product entries, competitive intelligence (CI), and market intelligence teams with relevant information.
Pharmaceuticals & Biopharma
We support pharma and biopharma market intelligence, strategy, sales, marketing, and R&D teams in developed and developing markets.
Mergers and Acquisition Analysis
We support M&A firms with product portfolio fitment analysis, patents and clinical trial data, pipeline analysis, and short listing of healthcare acquirer and acquire prospects.
Private Equity, Investment Banks, and Investor Community
We support financial firms with ad-hoc and white-labeled research comprising industry analysis, primary research, and CI intel from major markets.
Animal Health
We offer market intelligence on veterinary products and equipment and help mid-senior management with relevant data.
In Vitro Diagnostics
We track diagnostics kits, reagents, and equipment, which help marketing and sales teams with market penetration efforts. Our services are preferred by product managers and marketing leaders.
Life Sciences & Healthcare IT
We offer technology tracking services, market sizing and forecasting, and primary market research involving healthcare payers and providers and product launch information to life sciences & healthcare IT leaders of the world.
Life Sciences Consulting & Information Service Providers
We have run off-shored capability centers of ISPs, with a record of tracking >5,000 pharmaceutical companies and supporting their onshore teams to track markets and create analyses.
Our Ins(AI)ghts
Whitepaper
Leveraging AI and Machine Learning for Data Quality Management
As organizations embrace digital transformation, the volume and value of data are growing exponentially. At SG Analytics, we help enterprises elevate their data quality management (DQM) practices by leveraging artificial intelligence (AI) and machine learning (ML). Our solutions automate data cleansing, improve accuracy, and ensure consistency—enabling faster, more reliable decision-making. By embedding intelligence into DQM, businesses can reduce risk, optimize operations, and unlock the full potential of their data assets for sustained growth and competitive advantage.
BLOG
Automotive Industry Trends 2025: Future & Growth of Automotive
The automotive industry is undergoing a dynamic shift in 2025, driven by electrification, software-defined vehicles, and autonomous technologies. Key trends include the rise of hybrid and electric vehicles, integration of advanced powertrains, and growing adoption of AI and VR in customer experiences. Automakers are redefining mobility with smarter, more connected, and sustainable solutions. As consumer expectations evolve, the industry is poised for a future shaped by innovation, digital transformation, and green technologies.
