Business Situation
- A large media and entertainment conglomerate sought to analyze competitors’ strategies and content performance to enhance user engagement, optimize digital presence and promotions, and maintain industry leadership.
- The conglomerate needed a comprehensive solution to extract actionable insights from social media data across multiple platforms.
SGA Approach
Technology
- Leveraged proprietary social media analytics and reporting tools for data extraction
- Utilized Amazon S3 buckets for scalable data storage and analysis
AI
- Implemented AI-driven performance indexing to identify top-performing content
- Developed machine learning algorithms for interest change monitoring and trend analysis
Research
- Conducted comprehensive competitor analysis across social media platforms
- Performed audience preference studies to inform content strategy
Key Takeaways
- Developed a performance index to identify best-performing posts across platforms
- Increased content engagement rates
- Enabled cross-platform comparison of different shows and OTT content
- Improved resource allocation efficiency for targeted audience reach
- Implemented week-over-week (WoW) trend analysis for client and competitor performance
- Enhanced profitability through data-driven content strategy
