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AI-Powered Crediting Rate Optimization: Transforming Insurance Client Operations

Insurance
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Business Situation

  • A US-headquartered insurance company faced significant challenges with its crediting rate process. ​
  • The manual, time-consuming, and error-prone process involved multiple teams and extensive calculations in spreadsheets.
  • It took 7–8 days to complete each cycle, causing delays in rate updates.
  • Data scattered across email threads and individual spreadsheets led to inconsistency and loss. ​
  • A lack of real-time visibility into the process status made tracking changes and maintaining an audit trail difficult.

SGA Approach

Technology​

  • Leveraged AWS services, including Redshift, Glue, Lambda, Step Functions, and simple email service (SES)​
  • Implemented data versioning and partitioning strategies for optimal query performance​

AI​

  • Utilized process mining techniques to map existing process flow​
  • Implemented a custom business rules engine (BRE) for complex decision-making automation​

Data​

  • Created a centralized data repository with version control and audit trails​
  • Implemented a three-tier data architecture (bronze, silver, gold) for efficient data management​

Key Takeaways

  • Implementing a centralized data repository using AWS Redshift with extract-transform-load (ETL) pipelines and a three-tier data architecture resulted in a 95% improvement in turnaround time. From 7 to 8 days, it decreased to 2 to 3 hours.​
  • Deploying a custom BRE using AWS Lambda functions facilitated automated, efficient decision-making.
  • Developing interactive dashboards using AWS Step Functions enabled real-time monitoring and process orchestration.
  • Automating 80+ hours of manual effort per cycle improved cost optimization and achieved 100% data consistency and availability.​

Related Tags

AI - Artificial Intelligence AI services BFSI Data Insurance Research Services Tech

About SG Analytics

SG Analytics (SGA) is a leading global data and AI consulting firm delivering solutions across AI, Data, Technology, and Research. With deep expertise in BFSI, Capital Markets, TMT (Technology, Media & Telecom), and other emerging industries, SGA empowers clients with Ins(AI)ghts for Business Success through data-driven transformation.

A Great Place to Work® certified company, SGA has a team of over 1,400 professionals across the U.S.A, U.K, Switzerland, Poland, and India. Recognized by Gartner, Everest Group, ISG, and featured in the Deloitte Technology Fast 50 India 2024 and Financial Times & Statista APAC 2025 High Growth Companies, SGA delivers lasting impact at the intersection of data and innovation.

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