Whitepaper

“Go or No Go APAC” – Who wins the race after COVID-19?

Market Research

While businesses run on visibility, orthodontics in the dental industry is booming under the ‘invisible orthodontics’ sub-segment. The rise of clear dental aligners, ceramic braces, lingual bracers, and clear retainers among Gen Z is proof of new demand from the APAC market. But what worked post-pandemic? What is driving their popularity?

Key Highlights:

  • The invisible orthodontic segment defies the popular phrase that what’s visible only sells. It will be the most promising orthodontic segment in 2023.
  • Japan is set to have more demand for invisible braces, and companies like Align Technology will expand more in 2023-2024.
  • Invisible braces are in high demand in India, China, and Singapore. And dentists from Australia and Malaysia have also reported high demand for clear aligners and ceramic braces.
  • Chinese accessories and raw materials will be used across most APAC invisible orthodontic products in 2023-2024.

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