Whitepaper

FAST Accelerator in Today’s Hybrid Monetization Era

Market Research

Unified PaaS is set to become the new norm to help improve margins and reduce the total cost of ownership (TCO). FAST (free ad-supported streaming TV) channels have experienced an average household reach of 20% in the US. Although this is almost a third of overall household reach as compared to subscription video-on-demand (SVOD) services, there has been exponential growth in new FAST channel launches in the past 24-36 months. This rise of FAST will be crucial for both content owners and distribution platforms to carve a niche long-tail value proposition.

Key Takeaways:

1) Subscription fatigue, lean experience, and hybrid monetization shift are driving FAST adoption.
2) With the need for revenue diversification rising for most content owners, there has been an exponential increase in the launch of newer FAST channels globally.
3) The FAST segment is now rapidly evolving toward building newer engagement touchpoints.

To know more...



Related Topics

Trends to Watch 2024 - Media Broadcast Tech

White Papers

2024 Trends to Watch -TV & Video Technology

Media enterprises are steadily witnessing margin pressures attributed to the emergence of newer audience engagement touchpoints such as FAST channels,...

US OTT (SVOD) - The New Frontier

White Papers

US OTT (SVOD) - The New Frontier

The US OTT market has grown exponentially in recent years, driven by the increasing availability of high-speed internet and the proliferation of...

SG Analytics Whitepaper Tokenbased Gaming

White Papers

Exploring The Uncertain Opportunity of Token-based Gaming...

Asia’s gaming market is becoming lucrative for global game developers. The growing market has attracted nonfungible token (NFT)-based games in the...

We bring comprehensive data driven insights to everyone, everywhere