Research & Analytics Support for Automotive Industry

The auto industry is far more data-dependent today than it has ever been. Technologies including GPS, in-car sensors, and automated manufacturing are producing vast volumes of data, that have many stories to tell if analyzed. SG Analytics deploys a broad range of automotive market research and automotive analytics based solutions that help firms in auto sector to enhance their understanding of product usage and consumer preferences, and make manufacturing processes more efficient.

Who We Work With

  • Marketing & Sales Groups

    We enable higher conversion rates and superior consumer experience.

  • Customer Service & Aftermarket

    We optimize customer touchpoints.

  • Digital & IOT Groups

    We deploy next generation data analytics.

  • Supply Chain Groups

    We form the Kaizen of the automotive supply chain.

Digital Analytics

  • Customer assessment: Gauge customer satisfaction and sentiment and initiate prompt remediation measures
  • Social media analysis: Analyze social media conversations to generate consumer insights
  • Web analytics: Ensure online presence is maximized via tools including SEO and keyword analysis
  • Text analytics: Deploy tools including Natural Language Processing and text mining for sentiment, emotion, and topic scans
  • Client Example Client Example

Consumer Sciences

  • CLTV modeling: Quantify revenue that prospects can generate over time
  • Hear the voice of your customers: Generate insights based on experiences shared by customers on your brand, vehicles, and service quality
  • Behavior analytics: Analyze customer behavior patterns to deliver a hyper-personalized experience
  • Client Example Client Example

CRM Optimization

  • Understand sales force composition by territory, product segment, specialty segment
  • Effectively manage internal sales resources by optimizing costs and profits
  • Identify key problem areas, provide robust solutions and recommendations
  • Create tools and dashboards to monitor the sales team
  • Client Example Client Example

Marketing

  • Segmentation: Launch targeted campaigns that are based on deep understanding of customer groups and their preferences
  • Prevent churn: Identify reasons that lead to customer churn. Identify customers likely to churn out due to quality or service issues or who might simply be attracted by competitor offerings.
  • Loyalty: Understand factors that establish brand connect and build on these factors to create loyalty programs that promote long-term customer retention
  • Client Example Client Example

Manufacturing and Supply Chain

  • Service parts optimization: Reduce stock-outs and overages via accurate demand forecasting for parts
  • Predictive maintenance: Use vehicle data to anticipate repair needs and reduce unplanned maintenance
  • Warranty claims analytics: Upfront identify product-related issues and implement remediation measures
  • Suspect claims detection - Reduce your service costs by automating the claims review process. Leverage our analytics solutions to identify data entry errors and any non-compliant activity.
  • Client Examples Client Examples

Business Intelligence

  • Studies to identify new markets, technologies, distribution networks, potential partners, and marketing channels
  • Study and analyze the market reach (penetration rate and share) for products and pursue the most appropriate strategy
  • Competitive intelligence on market share, product offerings, areas of expertise, nature of business, and mergers and acquisitions
  • Identify and pre-qualify target organizations with the appropriate technical match and an interest in collaboration
  • Client Example Client Example

Market Sizing and Forecasting

  • Market assessment to understand market size, growth, key trends, and competitive forces
  • Competitive assessment on R&D strategy, product pipeline, technology roadmap, and product life-cycle management
  • Prelaunch assessment to understand pricing and brand perception
  • Target customer-based market forecasts for new and existing products/models in order to understand market potential
  • Client Example Client Example

Primary Research

  • Acquire market intelligence via specialized primary research
  • Perform qualitative and quantitative research via interviews, community studies, and trend analysis
  • Validate primary intelligence with exhaustive secondary desk research data
  • Analyze market intelligence data to develop a robust solution and key messaging
  • Client Example Client Example

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.