Trend analysis & opportunity assessment: use of ingredients & tech in personal care industry

CLIENT

Leading Personal care company

BUSINESS SITUATION

Scouting the technologies around long lasting fragrance and personal care industry

BENEFITS AND OUTCOMES OF OUR ENGAGEMENT

  • Provided insights and recommendations for the ingredients and technology used in long lasting fragrance and personal care industries
  • SGA’s provided opportunity matrix insights which helped the client to explore technology, fragrance ingredient and encapsulating agent used to create in long lasting fragrance, personal care industry and other overlapping industry such as hair rinse off, pet care, and textile industries

ENGAGEMENT

Assess the opportunity and trends into ingredients, technology to create long lasting fragrance and personal care industry through secondary based research

SGA APPROACH

  • Identified and scanned the patents, literature data and non literature data from Thomson innovation patent database for fine fragrance, personal care, hair rinse off, pet care, and textile industries
  • Identified common ingredients used across the targeted industries, also provided ingredients claiming for highest duration of long lasting fragrance release
  • Provided the major technologies used (Encapsulation – 80%) along with innovative technology used in long lasting fragrance and personal care industry
  • Detailed the innovative ideas and commercialized innovative products for long lasting fragrance based on technology and ingredients used and also for the personal care, hair rinse off, pet care, and textile industries