Tracker study to determine sales trends of cloud products

Client

Global technology solution provider

Engagement

Research covering quarterly sales of cloud products introduced by the client

Key business problems

  • Improve marketing and sales strategy
  • Understand the sales trend for client’s brand vs. competition
  • Drivers that influence purchase decision
  • Identify the top attributes when buying cloud services
  • Identify the demand for 360-branded SaaS offerings available in the market

SGA methodology

  • Quarterly sales tracker study - SGA designed and conducted 250 interviews with technology companies globally
  • SGA conducted telephonic interviews with different technology companies across the UK, USA, Japan, India, Australia, France, Germany and Korea
  • Respondents primarily included network operators and system integrators selling the solutions to different businesses ranging from small-sized companies to large organizations

Benefits

  • Our client was able to understand sales shift for each quarter
  • The fundamental essentials of purchase and the adaptability of 360-branded SaaS products
  • Understanding the importance of simulation in the customers’ design workflow on a quarterly basis
  • Based on inputs gathered, the client designed the skeleton of their sales campaigns for 360-branded SaaS products in advance


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