Tracker study to determine sales trends of cloud products
CLIENT
Global technology solution provider
ENGAGEMENT
Research covering quarterly sales of cloud products introduced by the client
KEY BUSINESS PROBLEMS
Improve marketing and sales strategy
Understand the sales trend for client’s brand vs. competition
Drivers that influence purchase decision
Identify the top attributes when buying cloud services
Identify the demand for 360-branded SaaS offerings available in the market
SGA METHODOLOGY
Quarterly sales tracker study – SGA designed and conducted 250 interviews with technology companies globally
SGA conducted telephonic interviews with different technology companies across the UK, USA, Japan, India, Australia, France, Germany and Korea
Respondents primarily included network operators and system integrators selling the solutions to different businesses ranging from small-sized companies to large organizations
BENEFITS
Our client was able to understand sales shift for each quarter
The fundamental essentials of purchase and the adaptability of 360-branded SaaS products
Understanding the importance of simulation in the customers’ design workflow on a quarterly basis
Based on inputs gathered, the client designed the skeleton of their sales campaigns for 360-branded SaaS products in advance
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