Tracker study to determine sales trends of cloud products
Client
Global technology solution provider
Engagement
Research covering quarterly sales of cloud products introduced by the client
Key business problems
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Improve marketing and sales strategy
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Understand the sales trend for client’s brand vs. competition
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Drivers that influence purchase decision
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Identify the top attributes when buying cloud services
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Identify the demand for 360-branded SaaS offerings available in the market
SGA methodology
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Quarterly sales tracker study - SGA designed and conducted 250 interviews with technology companies globally
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SGA conducted telephonic interviews with different technology companies across the UK, USA, Japan, India, Australia, France, Germany and Korea
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Respondents primarily included network operators and system integrators selling the solutions to different businesses ranging from small-sized companies to large organizations
Benefits
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Our client was able to understand sales shift for each quarter
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The fundamental essentials of purchase and the adaptability of 360-branded SaaS products
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Understanding the importance of simulation in the customers’ design workflow on a quarterly basis
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Based on inputs gathered, the client designed the skeleton of their sales campaigns for 360-branded SaaS products in advance
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