E-commerce market entry strategy

Leading e-commerce player in the U.K.

Weak local economy and slow growth prospects in the home market
Intense market competition from international players such as Cotton On, Zara, H&M impacted end-client’s profit margins in domestic market

Provided key insights about market trends in the UK e-commerce market
Recommended entry strategy focusing on two product categories – fashion apparel and footwear

E-commerce market entry strategy in the UK

Assessed macroeconomic environment and regulation for e-commerce business in the UK. Identified market size, growth rate and level of market competition in the UK
Benchmarked top 10 e-commerce retailers’ performance across several product categories. Identified top five product categories with high growth rate and low barriers to entry in the country
Conducted detailed analysis to identify market size & growth forecast of target product categories
Identified market dynamics, market trends, regulations, customer buying preference (including payment & delivery) in the fast-growing target product categories
Conducted marketplace discussions with 40+ respondents including sector experts, sales managers, financial managers to identify potential opportunity for the end-client