Consumer sentiment analysis to drive product innovation
CLIENT
Global personal care manufacturer
BUSINESS SITUATION
Fading brand image among customers for one of the client’s leading personal care product in North America
Sales dip due to availability of extensive products from competitor brands
Lack of consumer & retailer insights to launch new products
BENEFITS AND OUTCOMES OF OUR ENGAGEMENT
Provided insights on change in consumer buying habits and preferences
Provided recommendations on product modification to address consumers’ concerns while retaining customer satisfaction
Redesigned the customer value proposition for the brand to remarket its product
ENGAGEMENT
Assess consumers’ evolving preferences and retailer’s insights for product innovation
SGA APPROACH
Conducted exhaustive primary research and desk research on changing consumer behavior and lifestyle
Performed detailed analysis of 5 competitors on parameters such as core products, product variants launched, product strategy, and pricing
Surveyed 2,500+ consumers and 25 retailers across regions to understand consumer food buying habits and identify reasons for low consumption of client’s products vis-à-vis its competitors
Quantified consumer attitude towards client’s products through sentiment analysis and validated shift in consumer usage preferences through primary inputs
Map the consumer sentiments to identify current gaps in the brand offering
Follow us on Social Media for more interesting content
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Allow CookiesRead more