Consumer sentiment analysis to drive product innovation

Global personal care manufacturer

Fading brand image among customers for one of the client’s leading personal care product in North America
Sales dip due to availability of extensive products from competitor brands
Lack of consumer & retailer insights to launch new products

Provided insights on change in consumer buying habits and preferences
Provided recommendations on product modification to address consumers’ concerns while retaining customer satisfaction
Redesigned the customer value proposition for the brand to remarket its product

Assess consumers’ evolving preferences and retailer’s insights for product innovation

Conducted exhaustive primary research and desk research on changing consumer behavior and lifestyle
Performed detailed analysis of 5 competitors on parameters such as core products, product variants launched, product strategy, and pricing
Surveyed 2,500+ consumers and 25 retailers across regions to understand consumer food buying habits and identify reasons for low consumption of client’s products vis-à-vis its competitors
Quantified consumer attitude towards client’s products through sentiment analysis and validated shift in consumer usage preferences through primary inputs
Map the consumer sentiments to identify current gaps in the brand offering

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