Client
Global personal care manufacturer
Business situation
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Fading brand image among customers for one of the client’s leading personal care product in North America
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Sales dip due to availability of extensive products from competitor brands
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Lack of consumer & retailer insights to launch new products
Benefits and outcomes of our engagement
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Provided insights on change in consumer buying habits and preferences
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Provided recommendations on product modification to address consumers’ concerns while retaining customer satisfaction
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Redesigned the customer value proposition for the brand to remarket its product
Engagement
Assess consumers’ evolving preferences and retailer’s insights for product innovation
SGA approach
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Conducted exhaustive primary research and desk research on changing consumer behavior and lifestyle
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Performed detailed analysis of 5 competitors on parameters such as core products, product variants launched, product strategy, and pricing
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Surveyed 2,500+ consumers and 25 retailers across regions to understand consumer food buying habits and identify reasons for low consumption of client’s products vis-à-vis its competitors
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Quantified consumer attitude towards client’s products through sentiment analysis and validated shift in consumer usage preferences through primary inputs
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Map the consumer sentiments to identify current gaps in the brand offering
