Product rebranding strategy development

Leading professional makeup and beauty products brand

Increase sales across the lipstick product line without making any major changes to the product specifications
Ways to optimize rebranding as the primary strategy and revitalize sales

SGA helped the client in planning a brand makeover campaign by leveraging established concepts identified during consumer interaction
Comprehensive sentiment analysis across target group before and after the launch of the rebranding initiative

Rebranding exercise for a range of lipstick products by assessing if rebranding would help mobilize the product in the market

SGA analyzed consumer data across online platforms such as blogs, fashion websites, Instagram, cosmetic shopping sites, etc. to identify leading cosmetic branding trends
Respondents across the target age group (18-25 years) were probed via social media pages on ideas, designs, colors, and stories that attracted or would attract them to buy cosmetics
Developed concepts that were tested through campaigns rolled out via social media accounts of the brand to select the final brand makeover concept