Market entry into the M2M communications sector

Mobile network operators evaluated.
Continents covered.
Expert interviews.
Competitors benchmarked.


A virtual network operator offering telecom and IT solutions to various internet service providers, system integrators, SMEs and big enterprises across 15+ countries.


The client approached SG Analytics to formulate an expansion strategy for market entry into the M2M communications sector and was on the lookout for appropriate partners with mature technological backgrounds and penetration rates in their respective geographies and target consumer segments.


Based on a detailed understanding of the client’s problem set, SG Analytics’ business consulting team gathered information from secondary and primary research and conducted a thorough analysis of their findings to provide the client with prospective partners across six continents.

SG Analytics’ team of experienced primary research analysts with specialization in the TMT sector conducted marketplace discussions with 10+ key experts in the M2M communications segment across six continents to develop a granular understanding of key factors, including:
  • Value-chain landscape.
  • Market size of the licensed and unlicensed spectrum.
  • Trends in the use of M2M communications.

An in-house team of secondary researchers conducted a desk research covering company profiling and benchmarking of more than 30 mobile network operators across the globe with respect to spectrum holdings, M&As and collaboration, and expansion strategies. The team also performed benchmarking of 10 competitors and delivered insights that enabled market sizing of the IoT market with respect to the type of licensing, operation bandwidth, type of technology and industry of operation.

Based on insights from the interviews and secondary research, SG Analytics business consultants analyzed the landscape of the IoT and M2M markets globally, as well as shortlisted prospective partners that could help the client in expanding across its target geographies.


SG Analytics delivered a report to the client, which included a competitor and prospective partner benchmarking, industry-wise and geography-wise trends, and technology-adoption trends.
SG Analytics also submitted a strategic analysis and recommendations. The client implemented the recommendations to identify prospective partners that could help it in expanding across target geographies.