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Choosing the Right Price-Elasticity Model (Regression Analysis)

Customer analytics became an important source of information in decision-making. One of its main benefits is to show the price sensitivity of customers towards a particular product, which can be seen...
Blogs

Edge Computing Is Not the Next Big Thing and We Should Know Better

Buzzwords. Now and then, we see or hear one pop up here and there. Investors hail it to be the next big thing. Vendors aggressively push its “solutions.” And businesses, afraid...
Blogs

The 7 Biggest Technology Trends in 2022

The year 2020 has shown how far we have come as a civilization. Over the years, we have managed to take for granted even the most profound technologies. But last...
Blogs

What Is Text Analytics? Tools, Examples, and Applications

With the advent of emergent technologies, businesses are having to hustle to sustain momentum. While it may seem a little overwhelming to start with, businesses that are reinventing and adopting...
Blogs

Top 3 Pain Points of CMOs of Apparel, Fashion & Footwear Brands in India

Familiarity does not breed contempt. It instead inspires more forthcoming conversations. Some of which I had been lately having with the CMOs of rapidly growing Apparel, Fashion, and Footwear brands...
Blogs

From Abundance to Targeting – Data Analytics in Media and Entertainment

The media and entertainment industry had to read the tea leaves (TV ratings, blockbuster charts, etc) to arrive at their investment decisions. But the scenario has changed, and the industry...
Blogs