Customer analytics became an important source of information in decision-making. One of its main benefits is to show the price sensitivity of customers towards a particular product, which can be seen...

Buzzwords. Now and then, we see or hear one pop up here and there. Investors hail it to be the next big thing. Vendors aggressively push its “solutions.” And businesses, afraid...

The year 2020 has shown how far we have come as a civilization. Over the years, we have managed to take for granted even the most profound technologies. But last...

With the advent of emergent technologies, businesses are having to hustle to sustain momentum. While it may seem a little overwhelming to start with, businesses that are reinventing and adopting...

Familiarity does not breed contempt. It instead inspires more forthcoming conversations. Some of which I had been lately having with the CMOs of rapidly growing Apparel, Fashion, and Footwear brands...

The media and entertainment industry had to read the tea leaves (TV ratings, blockbuster charts, etc) to arrive at their investment decisions. But the scenario has changed, and the industry...