Quantitative Market Research Services
By utilizing primary market research techniques such as surveys, interviews, tests, and data analysis, SG Analytics (SGA) can quantify market activity, assess customers satisfaction, and categorize growth prospects. Our quantitative market research services not only help clients make conclusive decisions but also aid them in responding effectively to the dynamic environment of the global business world, which in turn increases their competitiveness and guarantees their sustainability.
Quantitative Research Services
Online/Mobile Surveys
- Unparalleled panel network across 75+ markets.
- B2B and B2C audience variety for better reach.
- In-depth profiling for easy access.
- Gamified surveys for optimum engagement.
- Real-time data and insights.
- Fast and accurate.
- Cost effective and viable.
- Multi-modal quality control for authenticity.
CATI (Telephone)/Phone-To-Web Research
- Professional interviewing teams.
- State-of-the-art CATI stations.
- Sophisticated call management and sample automation.
- B2B expertise in IT, Business, Healthcare, etc.
- Expertise in hard-to-reach segments.
- Advanced quality control including live barge-in, call recordings, and back-checks.
- Multi-lingual support across 40+ languages.
Omnibus
- Cost-effective survey sharing arrangement with multiple sponsors.
- Customized questions piggy-backed onto existing survey.
- Fast processing with our pre-decided survey schedule.
- Diversity in access and representative sample.
- Quality-driven survey design and expert analysis.
- Flexible options of topics and target demographics.
- Dependable results for accurate and actionable insights.
Longitudinal/Cross-Sectional Trackers
- Track responses of same individuals or similar groups over time.
- Long-term tracking to observe changes and developments.
- Understand evolution of individuals or groups.
- Identify patterns of change and variance.
- Data integration with previous waves for comparative analysis.
- Cost efficiency over time.
- Process automation to reduce time and effort.
Why SGA
Who We Work With
Our Ins(AI)ghts
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AI is Transforming Market Research – Role of AI in Market Research
AI is transforming market research by replacing traditional methods with faster, scalable, and cost-effective solutions. It enables real-time sentiment analysis, competitor tracking, and trend forecasting through predictive analytics. AI tools automate data collection from social media, e-commerce platforms, and online forums, providing richer insights. Generative AI streamlines report creation and enhances survey engagement via chatbots. While AI boosts speed and accuracy, human analysts add context and creativity. Together, they offer a smarter, more strategic approach to market research.
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Quantitative Market Research Methods & Techniques
Quantitative market research uses numerical data and statistical methods to help businesses understand customer behavior, market trends, and competitive positioning. It includes techniques like surveys, experiments, data analysis, and segmentation to generate actionable insights. These methods provide objectivity, scalability, and precision, making them ideal for data-driven decision-making. Tools such as SPSS, Tableau, and Google Forms enhance efficiency in collecting and interpreting data. Businesses can forecast trends, measure performance, and benchmark effectively using quantitative approaches. By following best practices, companies can ensure high data quality and leverage technology for impactful research outcomes.
