Qualitative Market Research Services
If you are looking to derive deep insights into your target market, beyond mere figures; or seeking to enrich numbers with qualitative insights from professionals and specialists, you have landed at the right place.
Qualitative Research Services
In-depth Interviews
SGA provides professional in-depth interview services in more than 50 worldwide markets. Our professional moderators guide participants through face-to-face interviews, phone/video conferencing, and ensure accurate reporting of in-depth response data necessary for decision-making across various sectors such as ICT, Healthcare, BFSI, CPG, etc. If you are looking for assistance specifically in qualitative research recruitment, we can facilitate that from our own pool of B2B users and international partners. We can also help draft discussion guides, final analyses, and reporting.
Expert Recruitment
Our expert recruitment services offer unmatched quality through rigorous screening, follow ups, and verification. Our in-house panels cater to a variety of markets and industries, where you can find a relevant expert with ease and be assured about their authenticity and backgrounds. Contact us today to learn more.
Focus Groups
SGA offers both online and offline qualitative research focus groups, including screening of participants, moderation, access to state-of-the-art facilities, separate client observation, and live streaming. Additionally, our reporting packages include transcripts, video and audio recordings, key observations, and summaries.
Ethnographic Research
Ethnographic qualitative research capacity entails the investigation of distinct cultures or communities and unearthing rich features. We create a deep dive into the core of your target audience, accompanying it with methods of participant observation, interviews, and careful analytics to reveal specific characteristics of subjects. With years of experience under our belt, we can transition seamlessly across various cultural contexts, identifying key insights in the process.
I-Hut
In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, SGA offers end-to-end services to ensure that your product is shipped to targeted audiences for use in their natural environment. Follow-up surveys are conducted to understand consumer sentiments on the usability, efficacy, and quality of product. IHUT research allows you to determine if the product is meeting, exceeding, or underperforming in regard to consumer expectations.
Diary
A versatile research methodology that focuses on observing the present actions and activities of the consumers. We use digital diaries, mobile applications, and online forums to enable participants to record their experiences, ideas, and actions in real time, thus obtaining an abundance of qualitative information. Our diary studies offering provides a unique insight into the background of the target audience and reveal what influences them, what they like and dislike, while making decisions.
Why SGA
Who We Work With
Our Ins(AI)ghts
BLOG
Qualitative Market Research Methods
Qualitative market research helps businesses uncover deeper insights into consumer motivations, preferences, and behaviors, focusing on understanding the “”why”” behind actions rather than just numerical data. It uses open-ended questions to explore new trends, providing businesses with rich, detailed data that is both exploratory and context-driven. Common techniques include interviews, focus groups, and observation, each offering distinct ways to gather insights. This approach is flexible and adaptive, allowing researchers to adjust focus as new patterns emerge.
BLOG
How to Conduct a Market Research Survey?
Market research surveys are essential for businesses to gain direct insights into consumer preferences, behaviors, and opinions. They can be conducted through various methods, including online, paper, telephone, mail, face-to-face, and panel surveys, each serving specific research needs. To ensure successful results, businesses must define the problem, set clear objectives, and target the right audience. Establishing a margin of error and setting realistic timelines also play a key role in obtaining accurate data. Using the right tools and devices streamlines the survey process, improving efficiency. Ultimately, collecting and analyzing survey data helps businesses make informed, data-driven decisions.
