Qualitative Market Research Services

SGA provides professional in-depth interviews research services in more than 50 worldwide markets. Our professional moderators guide participants through face-to-face interviews, phone/video conferencing, and ensure accurate reporting of in-depth response data necessary for decision-making across various sectors such as ICT, Healthcare, BFSI, CPG, etc. If you are looking for assistance specifically in qualitative research recruitment, we can facilitate that from our own pool of B2B users and international partners. We can also help draft discussion guides, final analyses, and reporting.

Our expert recruitment services offer unmatched quality through rigorous screening, follow ups, and verification. Our in-house panels cater to a variety of markets and industries, where you can find a relevant expert with ease and be assured about their authenticity and backgrounds. Contact us today to learn more.

SGA offers both online and offline qualitative research focus groups, including screening of participants, moderation, access to state-of-the-art facilities, separate client observation, and live streaming. Additionally, our reporting packages include transcripts, video and audio recordings, key observations, and summaries.

Ethnographic qualitative research capacity entails the investigation of distinct cultures or communities and unearthing rich features. We create a deep dive into the core of your target audience, accompanying it with methods of participant observation, interviews, and careful analytics to reveal specific characteristics of subjects. With years of experience under our belt, we can transition seamlessly across various cultural contexts, identifying key insights in the process.

In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, SGA offers end-to-end services to ensure that your product is shipped to targeted audiences for use in their natural environment. Follow-up surveys are conducted to understand consumer sentiments on the usability, efficacy, and quality of product. IHUT research allows you to determine if the product is meeting, exceeding, or underperforming in regard to consumer expectations.

A versatile research methodology that focuses on observing the present actions and activities of the consumers. We use digital diaries, mobile applications, and online forums to enable participants to record their experiences, ideas, and actions in real time, thus obtaining an abundance of qualitative information. Our diary studies offering provides a unique insight into the background of the target audience and reveal what influences them, what they like and dislike, while making decisions.