Primary Market Research Services
Our primary research services are categorized as per client requirements. With over 17 years of experience, SG Analytics (SGA) have forged valuable partnerships with some of the biggest global brands and consulting companies, who wish to acquire the knowledge necessary for market penetration, product and service differentiation, brand placement, and improved customer satisfaction.
Optimizing Strategies With
Primary Market Research Consulting
Our core competency includes various B2B and B2C primary research services across domestic and international markets. Using quantitative and qualitative research techniques such as web-based questionnaires, in-depth interviews, and focus group discussions, we make sure to offer impeccably researched data. Whether you are penetrating new markets, exploring new product and service categories, repositioning your brand, or looking to optimize customer interactions, SGA’s primary research services deliver the insights you need to drive business advancement and competitive advantage.
Why Choose SGA’s
Primary Market Research Services
We take pride in our demonstrated capability in CATI, online, FGD, and face-to-face interviews. We manage every stage of an end-to-end primary research process through our experienced in-house team of analysts and a vast network of experts around the world. Whether it is survey design and programming, data collection, data processing, or report generation, the focus always remains on quality and timeliness.
Our approach and emphasis rely on identifying your business needs and objectives and developing the most appropriate and effective research strategies to achieve synergy.
Primary Research Services
Research Design Services
SGA is a leading primary research firm that provides research design solutions as per the latest industry standards. Our approach is methodical and systematic, and the use of both qualitative and quantitative research methods are evaluated and adopted in conjunction with the need of the project. Similarly, we are comfortable with any type of B2C, B2B, quantitative or qualitative research requirements. Our project managers work exclusively with clients to determine the unique goals of research, creating research frameworks and instruments to achieve intended goals and worthy results.
Survey Programming and Hosting
Our survey programming and hosting services include the design and management of custom surveys using advanced tools to ensure efficient and accurate data collection, such as designing survey layouts, scripting complex logics, and integrating multimedia elements. We use tools such as Forsta (Decipher), Confirmit, and Alchemer to program and deploy surveys, and have the ability of multi-mode deployment, including online and mobile. As a leading primary research firm our service also includes quality checks and sanitization to ensure accurate results, ultimately providing clients with high-quality, reliable data for informed decision-making.
Global Consumer and B2B Panels
SGA owns and operates B2C and B2B panels of its own, and has access to a wide network of dependable and vetted partnerships, creating a global coverage of 75+ markets. Our unique recruitment sources, coupled with technical sophistication, create vibrant communities with unparalleled response rates.
Data Processing Services
SGA’ data processing services include data cleaning, data validation, data integration, transformation, and analysis using tools such as Excel, SPSS, R, SAS, and SQL. We are well equipped to manage large datasets efficiently, performing tasks such as data tabulations, normalization, statistical analysis, and predictive modeling. Our focus on quality ensures that data is meaningful and actionable, thus helping deliver deep insights into B2B and B2C domains.
Charting/Reporting and Dashboards
With a great deal of experience in dashboards, reporting, and charting, we are equipped to assist our clients in getting the most out of data. We specialize in providing meaningful and simplistic visualizations and insightful reports for key decision makers. Custom dashboards, automated report generation, and design interactive data visualizations with MS-Office, Power BI, and Tableau are some of our key credentials. Whether you need to track your project progress, KPIs or analyze trends across markets, our team of experienced analysts ensures that data is delivered in the most appealing and engaging way possible.
FTE Arrangements
We offer primary research experts who focus solely on your projects, providing a flexible and affordable alternative for your research needs. They are a group of dedicated professionals who are knowledgeable about several facets of primary market research, including survey programming, data collection, analysis, and reporting. These experts function as an extension of your own team, with consistency of process, in-depth knowledge of the project, and effective workflow. For companies seeking reliable research assistance without the overhead of full-time staff, FTE arrangement is the perfect choice with flexible commercial arrangements and additional discounts for long-term engagements.
Why SGA
Who We Work With
Corporates
Insights that enhance understanding of current and target markets.
Boutique Research Firms
Sector Experts across BFSI, Healthcare, Technology & Media & Entertainment.
Market Research Firms
Key insights that drive strategic inputs for end-clients.
Technology & Management Consultants
Opinion pieces and thought leadership collateral.
Our Ins(AI)ghts
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What are Primary Market Research Methods and Techniques
Primary market research involves collecting firsthand data directly from target audiences to gain original insights that support informed decision-making. It includes methods like surveys, interviews, focus groups, observations, and product testing, each with distinct strengths and applications. These techniques help businesses understand customer behavior, test product concepts, and refine strategies. Key benefits include customized data, competitive advantage, and better decision-making. The blog also offers a step-by-step guide to choosing the right method based on goals, audience, and budget. Ultimately, primary research fosters deeper customer relationships and more agile business responses.
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Primary Research and Secondary Market Research – What’s the Difference?
Primary and secondary market research are essential tools for informed business decisions. Primary research gathers first-hand data tailored to specific objectives, offering high accuracy and relevance but at higher costs and longer timelines. In contrast, secondary research uses existing data, making it quicker and cost-effective, though less specific. While primary methods include surveys and interviews, secondary methods rely on reports, publications, and databases. Combining both approaches enables businesses to gain comprehensive insights, validate assumptions, and strategize effectively in competitive markets.
