Competitive market intelligence in SG Analytics is done by a systematic process of gathering, analyzing, and disseminating information about competitors, market trends, and the overall competitive environment. This intelligence becomes crucial for businesses to make informed strategic decisions, identify opportunities, and anticipate market shifts. For data collections,we gather relevant information from various sources such as market reports, news articles, financial statements, social media, and industry conferences. This data is further examined to identify patterns, trends, and insights about competitors' strategies, strengths, weaknesses, and market positioning. Following this, the data is provided to the clients and key decision-makers to inform strategic planning, product development, marketing strategies, and other business functions.
SG Analytics provides comprehensive specific competitive intelligence offerings to help businesses gain insights from analysis done under competitive market intelligence projects and market conditions. The services include a range of offerings such as market research, competitor analysis, trend forecasting, and strategic advisory. Our team of experienced analysts make sure that data is delivered in the most appealing and engaging way possible, which is easy to understand.
SG Analytics provides profiling of key competitors, including their business models, market positioning, financial performance, and strategic initiatives. SG Analytics has a capability for the product and service comparison by providing analysis of competitors’ product and service offerings, features, pricing, and customer value propositions. Additionally, we provide market share and positioning of competitors by evaluating their market shares, positioning strategies, and target segments.
Our benchmarking services offers performance metrics which compare key performance indicators (KPIs) and benchmarks against industry standards and leading competitors. This will help to identify the maturity curve positioning for competitors. We also Identify best practices and successful strategies employed by top-performing competitors to enable you for making informed decisions. For example, we supported one of the leading financial institutions' extensive insights into the present market size and the prospects of these solutions by benchmarking its offerings with its top five competitors in the region.
Industry trends are performed by identifying and analyzing macro and micro trends affecting the industry, such as technological advancements, regulatory changes, and economic conditions. This is combined with customer preferences analysis by understanding evolving customer needs, preferences, and behaviors within the market.
One of the key aspects of competitive market intelligence is to be aware of your competitors’ technological advancements. This is done by monitoring technological innovations and adoption rates within the industry and by competitors. Along with that, their R&D activities, patents, and technological partnerships are also tracked.
SG Analytics provides analysis and information about competitors involved in collaboration with technology firms, data providers, or research institutions to access advanced analytics tools, new data sources, or specialized expertise. We also track new launches done by competitors. For example, what kind of innovative services are introduced by competitors. We also track all acquisitions done by their competitors such as proprietary data assets, advanced analytics capabilities, or specialized industry knowledge to broaden their service offerings and strengthen their competitive intelligence solutions.
Why SGA
Versatile
Ability to deploy a combination of desk research and interviews/surveys to deliver insights
Rich Insights
Leverage an in-house panel of senior sector executives for rich qualitative insights
Enable Outcomes
Focus on enabling business outcomes beyond just a set of delivery artifacts
Custom Framework
Customized framework using a combination of secondary research, survey, and qualitative discussions
White Papers
ATxSG BroadcastAsia 2024: Key Trends
ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to...
White Papers
SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024....
White Papers
A Shift toward Sustainable Media Consumption Imminent
Short description & Key Takeaways for the website: There are roughly 500+ OTT TV & video services globally with 6.3bn users worldwide generating...
CASE STUDIES
