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AI-Powered Intelligence Driving Traditional TV

AI Services for Linear TV

Modernizing Linear TV With Data, AI, and Audience Intelligence

Linear TV continues to be a vital channel for large-scale audience engagement—but as viewer habits evolve and digital competition intensifies, traditional broadcasters need sharper tools to stay relevant and profitable. At SG Analytics, we bring a decade of experience partnering with linear TV players to modernize how they plan, analyze, and optimize programming, advertising, and audience strategies.

Through a combination of data unification, advanced AI models, and research-backed insights, we help broadcasters and media networks build more resilient content strategies, elevate and improve ad ROI, and retain viewer loyalty in an increasingly fragmented media landscape.

Problems We Solve

We address the most pressing challenges confronting traditional broadcasters through strategic, tech-enabled interventions.

Outcomes We Deliver

We embed intelligence into decision-making across the linear TV value chain, turning reactive broadcast operations into dynamic, data-driven ecosystems.

Smarter Content Strategies

Our behavioral insights inform precise scheduling by identifying what content resonates with which audiences, when, and why, resulting in higher engagement and reduced rating volatility.

Performance-Driven Advertising

Through advanced ad analytics, we provide visibility into what drives ROI for advertisers, enabling more compelling propositions, dynamic pricing, and improved advertiser satisfaction.

Streamlined Operations

AI-enhanced workflows like automated reporting, performance dashboards, and content tagging free up teams to focus on creativity and strategic planning rather than manual tracking and basic analysis.

Increased Viewer Loyalty

By analyzing signals of disengagement and audience drift, we help networks proactively design retention programs, aligning programming, promotions, and messaging with audience expectations.

Capabilities We Have

We leverage an integrated suite of AI, data, and media-tech capabilities to help linear TV networks optimize content, elevate ad performance, and engage audiences at scale.

Data

We unify disparate data, from audience panels, Nielsen ratings, CRM systems, and more, into integrated datasets that power consistent analytics and decision-making across teams.

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Artificial Intelligence

Our AI engines predict viewer behavior, optimize ad placements, detect churn signals, and uncover granular engagement patterns, giving you foresight, not just hindsight.

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Technology

We embed intelligence into your tech stack, delivering real-time dashboards, automated reporting systems, and custom tools that make audience and performance insights instantly actionable.

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Modernized Research

We conduct deep market and audience research from demographic profiling and sentiment analysis to competitive benchmarking so you can stay ahead of evolving viewer preferences and industry shifts.

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Segments We Serve

We support a wide range of stakeholders in the Linear TV ecosystem, including:
Broadcasters

Enhance programming strategy, increase viewer retention, and optimize ad inventory through data-led decision-making.

Media Networks

Maximize advertiser value with real-time insights on ad effectiveness, reach, and content alignment across multiple channels.

Advertiser-Facing Teams

Enable smarter campaign packaging and pricing with predictive analytics, frequency mapping, and campaign performance benchmarking.

Our Ins(AI)ghts

Case Study

Unified Data Pipelines: Enhancing Telecast Comparisons

SG Analytics enabled a leading American media and entertainment conglomerate to overcome fragmented data challenges by building a unified data ecosystem. Leveraging Snowflake, Databricks, and Tableau, alongside AI-powered matching algorithms, SGA consolidated diverse sources, automated insights, and streamlined reporting workflows. The transformation led to a 90% reduction in data processing time (from 48 to 4 hours), enabled auto-generated stakeholder reports, and dramatically improved decision-making speed and accuracy across the organization.

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Case Study

AI-Powered Data Activation: Seven-Year Data and Analytics Growth Story​

SG Analytics partnered with a leading American mass media and entertainment conglomerate to streamline ad sales forecasting and unlock cost efficiencies by unifying fragmented data ecosystems. Through a powerful combination of AWS, Snowflake, Databricks, and AI-driven master data management, SGA established a scalable data lake as a single source of truth. The result: $1M in annual infrastructure savings, a 20x reduction in time-to-insight for ad sales teams, and 50% faster AI model runtimes, driving sharper content decisions and elevated ad revenue performance.

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Driving

AI-Led Transformation

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