AI-Powered Outcomes for Advertising Driving Smarter Campaigns and Stronger ROI
Maximizing Ad Impact with Intelligence that Scales
In a fragmented, fast-paced advertising ecosystem, success hinges on the ability to predict, personalize, and optimize. SG Analytics enables advertising firms to navigate complexity and maximize ROI by leveraging AI, advanced analytics, and research-led insights. Whether optimizing a multichannel media buy or designing hyper-personalized ad experiences, we bring the power of data, technology, and domain expertise to every campaign.
Outcomes We Deliver
Our advertising solutions generate measurable impact through a blend of strategy, science, and scalable execution:
Smarter Budgeting Decisions
By applying MMM and multi-touch attribution, we help advertisers understand what’s truly driving results and reallocate spend for maximum effectiveness.
Accelerated Time-to-Insight
Through automated data pipelines and real-time reporting, teams gain faster access to the intelligence needed to optimize campaigns on the fly.
Personalized Ad Experiences at Scale
GenAI enables mass customization of messaging, creative versions, and placements, driving higher relevance and conversion.
Precision Audience Activation
Advanced segmentation, informed by predictive models and behavioral insights, enables higher engagement and lower acquisition costs.
Future-Ready Operations
We modernize the ad tech stack, integrating AI-powered workflows and cloud-first architecture to ensure agility and sustained performance.
Capabilities We Have
We blend data, AI, technology, and research to power smarter ad strategies, drive higher engagement, and maximize campaign ROI.
Data
We build unified data architectures by connecting CRM, ad platforms, web analytics, and third-party sources, transforming raw data into structured, decision-ready assets.
Artificial Intelligence
Our models power intelligent segmentation, campaign performance forecasting, churn prediction, and customer journey optimization, infusing every touchpoint with intelligence.
Technology
We deploy scalable, cloud-native platforms and MarTech integrations that support real-time bidding, dynamic creative optimization, and AI-enabled media buying.
Modernized Research
From brand lift studies to consumer behavior deep dives, our research offerings generate insights that inform campaign strategies, creative direction, and channel planning.
Segments We Serve
Digital Advertising
Optimize performance across programmatic, social, and display campaigns with real-time analytics, MMM, and AI-powered targeting.
Traditional Advertising
Transform media planning with predictive modeling, channel benchmarking, and audience insights for print, radio, and linear TV.
Hybrid Campaign Ecosystems
Seamlessly integrate data across traditional and digital campaigns for unified measurement, strategic clarity, and impact maximization.
Our Ins(AI)ghts
Case Study
Cloud-Hosted Data Lake: Enabling Real-Time Analytics for a Media Giant
SG Analytics partnered with one of the largest US-based media companies to overhaul its fragmented, manual analytics setup. By deploying a robust cloud-based infrastructure on GCP, leveraging Databricks for big data processing, and integrating AI-powered models for insight generation and CLTV prediction, SGA built a centralized data lake as a single source of truth. The engagement led to a 95% reduction in time-to-outcome, scaled data processing from 1 GB to 150 GB, and increased automated reporting from 5 to 25 dashboards empowering real-time decision-making and long-term analytics scalability.
Case Study
AI-Driven Advertiser Retention: Reducing Churn and Creating an Alter Mechanism
SG Analytics partnered with a global media and entertainment leader to tackle rising advertiser churn across its digital, TV, and streaming platforms. By building a centralized data lake on GCP, applying advanced machine learning models including LSTM and survival analysis, and integrating churn propensity scores into Salesforce, SGA delivered a comprehensive, behavior-based churn prediction framework. The solution resulted in a 5% churn reduction, improved revenue forecasting, and enabled proactive advertiser retention through smarter, CRM-embedded sales workflows.
