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Retail Analytics & Research Support

With the emergence of e-commerce in the retail industry, consumers now enjoy unprecedented access to markets. As a result, retail analytics companies implement data analytics to switch from hard work to smart work and stand out in the crowded marketplace. SG Analytics partners with retail companies globally to deliver a range of retail market research and retail analytics solutions that help clients enhance their understanding of consumers and competitors. 

RETAIL MARKET RESEARCH ANALYTICS SERVICES

Retail industry analysis helps procure valuable insights on consumer requirements, inventory levels, and supply chain movement to make potential marketing decisions. Leverage SGA’s retail analytics services to glean real-time customer behavior insights from multiple data sources to optimize operations and improve returns on investment. We make decision-making simple for clients with dashboards and visualizations. 

Benefits we deliver

  • RoI

    Enhance returns on your marketing spend.

  • Insights

    Understand consumer behavior and their perception about your brand.

  • Digital

    Maximize digital presence and launch targeted campaigns.

  • Pricing

    Deploy flexible pricing strategies.

Marketing effectiveness

Marketing effectiveness research | SG Analytics
  • Marketing RoI: Make use of retail market research to enhance the return on your marketing spend and increase the efficiency of your resource allocation decisions
  • High-level retail analytics solutions: “Bird's-eye” view of retail marketing operations via dashboards and custom visualizations
  • Marketing campaigns: Tailored campaigns that target the right audience
  • Client Example Client Example

Consumer Insights

Business benchmarking study insights | SG Analytics
  • Customer segmentation: Use rigorous customer segmentation techniques and targeting tools to understand customers better
  • Social media analysis: Leverage a broad range of tools including Natural Language Processing and text mining to analyze social media conversations
  • Client Example Client Example

Web and Digital Analytics

Digitization strategy services company | SG Analytics
  • Conversion models: Generate models for retail sector that predict the various channels to conversion on retail websites
  • Maximize digital presence: Ensure online presence is maximized via tools including SEO and keyword analysis
  • A/B testing: Identify the design and campaigns that maximize the time your target audience spends on online retail platforms
  • Client Example Client Example

Merchandizing

Supply chain management services company | SG Analytics
  • Craft merchandizing strategies: Use analytics to understand customer preferences and determine the right items to be promoted to enhance profitability
  • Dynamic pricing: Deploy flexible pricing strategies to entice customers
  • Predict customer behavior: Model customer behavior to determine in-store displays and promotional strategy
  • Client Example Client Example

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