Customer Insights Research Solutions

Often assisting in the ICP determination process, we do primary market research and examine customer feedback and pain issues available in social media or other sources of such information to acquire insights to deliver a complete customer analysis.

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Industries We Serve

BFSI (Banking, Financial Services, and Insurance)

Capital Markets

TMT (Telecom, Media & Entertainment, & Technology)

Other Industries

How SGAs Customer Insights on the

Life Sciences and Healthcare Sector

Can Improve the Sector as a Whole?

Changes in consumer preferences for sources of information, influencing variables in decision-making, and socioeconomic trends, as well as the reasons for selecting particular brands, goods, or services, are essential for the life sciences and healthcare business to monitor. Our clients benefit from these insights since they enable them to better position their items in the market and increase sales. Our clients also use this information to provide their marketing and sales teams with a competitive edge by basing strategy execution on solid consumer knowledge.

What We Offer

Perception Mapping and Reputation Analysis

We help our clients to compare themselves with competitors and identify their areas of strengths, weaknesses, and areas for improvement, allowing them to enhance their brand positioning and reputation management strategies.

Unmet Needs and Pain Points Analysis

We help our clients understand customers’ needs by gathering feedback from current and potential customers. These assessments can help understand the pain points, challenges, and requirements of life sciences & healthcare providers, researchers, and payers to align products and services accordingly.

Buying Behavior and Purchase Decision-making Analysis

We help uncover changes in the customer journey from interest, information gathering, and purchase, as well as identify the stakeholders involved as influencers, decision-makers, and end users to provide valuable insights to help our clients better position their services to their current and prospective customers.

Why SGA

Industry Leader

SGA thrives by its brand promise Lifes Possible and is recognized as the trusted life sciences & healthcare business consulting and services provider company in the U.S.

12+ Languages

Multilingual capabilities include Mandarin, Cantonese, Korean, German, Spanish, Arabic, Bahasa, Hindi, Bengali, and English (U.S. & U.K.) experts (either in-house or partnerships).

Data-Driven Insights

With in-depth domain knowledge and proven capabilities of delivering monetizable insights, we deliver high-quality, efficient outputs.

End-To-End Solutioning

The in-house KOL capability of more than 700, along with the in-house capabilities of primary market research, financial research, data analytics, data engineering, IT, and ESG research and consulting, helps to present credible competitive information.

Who We Work With

Medical Devices

We support new product entries, competitive intelligence (CI), and market intelligence teams with relevant information.

Pharmaceuticals & Biopharma

We support pharma and biopharma market intelligence, strategy, sales, marketing, and R&D teams in developed and developing markets.

Mergers and Acquisition Analysis

We support M&A firms with product portfolio fitment analysis, patents and clinical trial data, pipeline analysis, and short listing of healthcare acquirer and acquire prospects.

Private Equity, Investment Banks, and Investor Community

We support financial firms with ad-hoc and white-labeled research comprising industry analysis, primary research, and CI intel from major markets.

Animal Health

We offer market intelligence on veterinary products and equipment and help mid-senior management with relevant data.

In Vitro Diagnostics

We track diagnostics kits, reagents, and equipment, which help marketing and sales teams with market penetration efforts. Our services are preferred by product managers and marketing leaders.

Life Sciences & Healthcare IT

We offer technology tracking services, market sizing and forecasting, and primary market research involving healthcare payers and providers and product launch information to life sciences & healthcare IT leaders of the world.

Life Sciences Consulting & Information Service Providers

We have run off-shored capability centers of ISPs, with a record of tracking >5,000 pharmaceutical companies and supporting their onshore teams to track markets and create analyses.

Our Ins(AI)ghts

Whitepaper

Leveraging AI and Machine Learning for Data Quality Management

As organizations embrace digital transformation, the volume and value of data are growing exponentially. At SG Analytics, we help enterprises elevate their data quality management (DQM) practices by leveraging artificial intelligence (AI) and machine learning (ML). Our solutions automate data cleansing, improve accuracy, and ensure consistency—enabling faster, more reliable decision-making. By embedding intelligence into DQM, businesses can reduce risk, optimize operations, and unlock the full potential of their data assets for sustained growth and competitive advantage.

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How AI-Driven Chatbots Are Redefining Customer Experience in Retail Banking

Today, banking customers do not want to visit a branch and wait longer to talk to a customer representative over the phone. They demand a digital experience, and that’s where chatbots come into the picture.

The traditional method of banking customer interaction is time-consuming. Chatbots, however

Our combined experience of pharmaceuticals, medical devices, life sciences, and med-tech ensures high-quality, white-labeled research coverage.

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