Competitive Intelligence in Healthcare

We assist you in gauging the potential danger of new entrants, monitoring the activities of existing competitors and technological developments, monitoring the health and purchasing power of suppliers and consumers, and investigating the availability of replacements and the commercial effect of a shifting market.

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Competitive Intelligence Services for Healthcare

Industries We Serve

BFSI (Banking, Financial Services, and Insurance)

Capital Markets

TMT (Telecom, Media & Entertainment, & Technology)

Other Industries

Why Do You Need

Competitive Intelligence

for the Healthcare Industries?

How can you tell them apart when comparing “information” and “intelligence”? By leveraging competitive intelligence techniques, SG Analytics can transform data with intelligence into insights that drive growth, generate new income, and improve company strategy.

At SGA, we begin with information we know to be accurate and reliable. The public now has access to a wealth of numerical and statistical information on patients, businesses, pharmaceuticals, medical equipment, and patient preferences thanks to the digitization of payer and provider data. Understanding the underlying substance of data and market trends has become more difficult due to information overload. Only when information is put into context and checked for reporting bias can we call it “intelligent.”

Competitive Intelligence Services

for Healthcare

SGA’s competitive intelligence services aid customers in making informed business decisions by bridging the gap between data and strategy. We provide notifications, regional and product-specific competition intelligence dashboards, insightful research on the market, and bespoke solutions. Before it enters into the published or public domain, competitive intelligence plays a key role. Our examples can shed light on the fact that our competitive intelligence models have helped clients save millions of dollars.

Healthcare Competitive Intelligence Services

Set Intelligence Objectives

SGA understands your end goal and the objective for the exercise before creating a work plan for life sciences & healthcare competitive intelligence projects. Our experts speak your language and understand the threats, opportunities, challenges, and strengths of different therapeutic segments.

Collect and Map Data About the Industry and Competitors

Our experts understand and map peers on company and product levels. We track 5,000 pharmaceutical companies and 800 key medical device companies daily and understand their launch strategies, pipelines, and roadmaps. Our AI/ML tools (proprietary) are time-tested to gather information quickly from the desired market.

Analyze and Interpret the Data

Our team of data analysts is proficient in data crawling, data gathering, data cleansing, and data sorting before interpreting the insights from the most relevant information.

Disseminate the Intelligence

SGA’s analyst team has been supporting clients for strategy execution by actionable insights on products, peers, and market perceptions.

Establishing a Connection With the Payers

SGA uses evidence-based techniques to get the most accurate feedback while conducting pricing research with the stakeholders. Our insights are stronger and better as our pool size of customer interviewees is statistically significant and driven by our in-house panelists.

Analyzing Payer Behavior to Foresee Market Access

SGA analyzes historic payer behavior and current nuances as a powerful predictor and explainer of future pricing behavior. Our forecast models are customizable and data-driven and built by industry experts with over 15 years of experience in their specific fields.

Mapping International Pricing System

SGA’s global network helps you evaluate the impact of your product’s prices globally.

Implementing a Pricing and Market Access Strategy

Our team of experts supports your market access teams during the implementation phase and helps build a sustainable near-term roadmap.

Why SGA

Industry Leader

SGA thrives by its brand promise Lifes Possible and is recognized as the trusted life sciences & healthcare business consulting and services provider company in the U.S.

12+ Languages

Multilingual capabilities include Mandarin, Cantonese, Korean, German, Spanish, Arabic, Bahasa, Hindi, Bengali, and English (U.S. & U.K.) experts (either in-house or partnerships).

Data-Driven Insights

With in-depth domain knowledge and proven capabilities of delivering monetizable insights, we deliver high-quality, efficient outputs.

End-To-End Solutioning

The in-house KOL capability of more than 700, along with the in-house capabilities of primary market research, financial research, data analytics, data engineering, IT, and ESG research and consulting, helps to present credible competitive information.

Who We Work With

Medical Devices

We support new product entries, competitive intelligence (CI), and market intelligence teams with relevant information.

Pharmaceuticals & Biopharma

We support pharma and biopharma market intelligence, strategy, sales, marketing, and R&D teams in developed and developing markets.

Mergers and Acquisition Analysis

We support M&A firms with product portfolio fitment analysis, patents and clinical trial data, pipeline analysis, and short listing of healthcare acquirer and acquire prospects.

Private Equity, Investment Banks, and Investor Community

We support financial firms with ad-hoc and white-labeled research comprising industry analysis, primary research, and CI intel from major markets.

Animal Health

We offer market intelligence on veterinary products and equipment and help mid-senior management with relevant data.

In Vitro Diagnostics

We track diagnostics kits, reagents, and equipment, which help marketing and sales teams with market penetration efforts. Our services are preferred by product managers and marketing leaders.

Life Sciences & Healthcare IT

We offer technology tracking services, market sizing and forecasting, and primary market research involving healthcare payers and providers and product launch information to life sciences & healthcare IT leaders of the world.

Life Sciences Consulting & Information Service Providers

We have run off-shored capability centers of ISPs, with a record of tracking >5,000 pharmaceutical companies and supporting their onshore teams to track markets and create analyses.

Our combined experience of pharmaceuticals, medical devices, life sciences, and med-tech ensures high-quality, white-labeled research coverage.

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Our Ins(AI)ghts

Case Study

AI-Powered Data Activation: Seven-Year Data and Analytics Growth Story

SG Analytics partnered with a leading American mass media and entertainment conglomerate to streamline ad sales forecasting and unlock cost efficiencies by unifying fragmented data ecosystems. Through a powerful combination of AWS, Snowflake, Databricks, and AI-driven master data management, SGA established a scalable data lake as a single source of truth. The result: $1M in annual infrastructure savings, a 20x reduction in time-to-insight for ad sales teams, and 50% faster AI model runtimes, driving sharper content decisions and elevated ad revenue performance.