Today, the social media platform TikTok has become a cultural phenomenon among the younger generation. Its short-form videos capture significant attention, reflecting the app's strong TikTok attention span. However, it...

Social media is not just evolving; it is turbocharging with a mix of AI, AR, and trends that are making marketers rethink everything they know about connecting with their audience. ...

TikTok has become one of the most used social media sites worldwide. With the ability to create and upload entertaining 15 to 60-second videos, it has garnered great attention since...

Telegram, the popular messenger application established by Pavel Durov, has gained immense importance for secure communication. It has over 950 million registered users and is most known for its encrypted...

While 2023 was a year of uncertainty due to disruptions in public health, supply chains, and geopolitics, 2023 witnessed a slower pace of things getting back to normal. However, amidst all this...

The social media landscape is changing fast — with things becoming increasingly complex. And there's no avoiding it.   With the love for scrolling and swiping not going anywhere, anytime...

Facebook, now Meta, has emerged as the fourth quarter’s biggest loser. This is not the first time that Meta’s shares have dropped dramatically. Facebook’s stocks plunged 19% in July 2018...

Worldwide, nearly 4.5 billion people are active on social media. That accounts for over half of the world’s population. Only a decade ago, what we now see as social media...

Before jumping into explaining why social media analytics is a game-changer, here’s a brief introduction to ‘What is Social Media Analytics?’   By and large, social media analytics may be considered a...

Social media trends are rapidly evolving due to continuous addition of new features and changing algorithms. These latest advances pose a whole new set of challenges for brands and social media marketers, who must...