SG Analytics reinforces selflessness with the Ek Nishchay initiative
July 1, 2020
SG Analytics has announced its latest initiative – Ek Nishchay, with the aim to develop a culture of selflessness within the organization and to enable its employees to experience the joy of giving. The company has organized ’Ek Nishchay’ under its HR Initiative, to support the economically deprived with ration-kits & medicines during the current, difficult times of COVID-19 crisis.
The initiative is being led by Sushant Gupta, Founder & CEO, SG Analytics in his individual capacity, along with the company and its employees, in association with the Rotary Club of Bibwewadi, Pune. Under the initiative, COVID-19 affected families and individuals in Pune, and villages around the city will be provided with ration kits and medicines for 1 month. The initiative is expected to impact over 8,000-10,000 families, nearly 35,000 affected individuals in the area.
SG Analytics, along with its employees has been proactively involved in several support and relief initiatives in order to positively impact the lives of those devastated by the pandemic during the current, unprecedented times. While the company has been actively increasing the scope of its initiatives towards COVID 19 relief, it identified the challenge being faced by migrants who have returned to nearby villages and other affected families whose lives have been upended due to the pandemic. Impelled by this adverse turn of events for scores of people who have lost their livelihood and are struggling to make ends meet, Sushant Gupta, a socially conscious entrepreneur decided to start the initiative, Ek Nishchay, along with SG Analytics’ employees to drive direct action and impact the lives of a larger group of people.
Ek Nishchay initiative has been formed with the determination to ‘let action lead change’. Our aim is to impact the lives of nearly 35,000 COVID-19 affected individuals in Pune city and surrounding villages. Before this initiative, we were supporting several NGOs involved in the pandemic relief work. We were providing ration-kits to the affected in Pune city. We were also distributing relief materials to migrants registered with the police stations in Pune circle. Yet, we felt a distinct and pressing need for more direct action; to impact the lives of a larger group of people who had been devastated by the COVID-19 crisis. In Rotary we found a formidable partner and our first relief distribution event was successfully conducted on Sunday, 28th June,
About SG Analytics
SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.
Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.
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Supriya Dixit
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