How to Retain the ‘Human’ in Human Resources in the Age of AI HR Bots
January 1, 2022
THE CONNUNDRUM
A great debate has been going on in our midst for some time now, specifically in the HR domain; digital transformation is clearly the greatest disruptor of our times, having fundamentally impacted all functions and verticals of business. Human resources is no exception. In the context of these emergent technologies fueled, digitization enabled automation landscape, the HR function is facing a great conundrum: is the human in human resources at the veritable risk of going extinct?
As a senior HR business leader of a cutting edge research and analytics firm that serves the who’s who of fortune 500 companies in solving complex business problems with the use of AI and analytics, I prefer to approach this issue with the aid of critical thinking, without giving in to the general fear mongering against technology prevalent in the industry.
In order to fully comprehend the real impact of technology on the HR function, is it first critical to understand what truly drives the function – People Focus, Culture & Empathy. The fundamental component in any Human Resources team is the – ‘human’ element in it which enables it to connect, understand, motivate and drive employees. As the custodians of people-centricity, organizational culture and empathy in any organization, the significance of this ‘human’ element becomes inviolably indispensable; yet, like any other business function, the HR function can be optimized and enabled by technology and not simply be displaced or substituted by it.
THE INTERSECTION OF HR & TECHNOLOGY – INTEGRATION ‘NOT’ SUBSTITUTION
The age of digital transformation and emergent technologies hassignaled the advent of a VUCA environment where businesses need toadapt quickly in order to stay relevant and sustain their competitive edge. In such a fast-evolving business paradigm, no organizational function can continue to work in a vacuum. The HR function, like any other has witnessed a surge in automation that has replaced the old ways of doing things. Many tasks that previously claimed a large part of the HR staff’s time and productivity have now been automated with greater efficiency and lower margins of error.
Tasks like staff directories, payrolls, time-sheets, shifts scheduling, expense reporting, personnel records, resume screening, performance management and others that were previously done manually have now been successfully automated leaving HR personnel scope for focusing better
on critical tasks like hiring quality talent, training & development & employee engagement.
For example, at SG Analytics, having automated some of the recruitment tasks has helped us incrementally in planning and managing our succession planning, and learning & development initiatives intuitively and in a very people-centric fashion. Since, 80 percent of SGA’s workforce is less than 30 years of age, the company is very conscious of the employee’s learning & upskilling needs and reimburses 100 percent cost of any course an employee has successfully
completed.
HR business leaders need to view this shift in the light of ‘automation led enablement’ instead of ‘automation led substitution’. Truth is that digitization, analytics and big data don’t really dehumanize the HR function but complement it by enabling it to focus more sharply on the ‘human’ element. It needs to be understood that while Technology comes with its share of benefits in terms of increased efficiency, reduced costs and time, machines can hardly ever compete with the nuanced aspects of human resources when it comes to employee development, identifying skills
gaps, providing feedback and keeping the employees motivated and engaged.
As a ‘People-first’ company in an AI led world, preference would be on promoting home-grown leaders and intrapreneurs i.e. prefer internal hiring over external hiring. Also, focus should be zero layoff’ policy wherein upon completion of projects or other project related eventualities, re-skill or up-skill employees so they can be absorbed in other projects instead of being let go. This approach of human-first culture can be enhanced by integrating people-friendly
policies such as leave donations and company loans.
That above said, one area of fundamental importance that I believe needs to be given cognizance by all HR teams across the spectrum is, the adoption of the mindset and practice of HR personnel upskilling themselves to the role of being ‘Business Partners’ in order to address the organization’s ever-changing needs in a complex and tech-intensive environment. This includes a holistic understanding of Finance, operations and keeping oneself updated with latest
tech-trends and advancements, both in general and specifically in the field of HR-Tech.
About SG Analytics
SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.
Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.
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Supriya Dixit
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