Case study

Multi-Country Analysis to Assess Market Opportunity

Multi-country analysis


A US-based technology network performance and application management service provider.


Business Situation

  • To assess the market demand for infrastructure management services across target geographies.
  • To study the consumer behavior toward product selection.
  • To analyze the market landscape including competition.


Benefits and Outcomes of Our Engagement

  • Delivered actionable insights on market size, market segmentation, market dynamics, and key players operating in the market.
  • Provided insights on customer preference toward software solutions.
  • Provided recommendations on preferred modules and features to address consumers’ concerns while retaining customer satisfaction



Market assessment of network optimization solutions across multiple countries.



SGA Approach

  • Conducted 60 in-depth interviews with software solution providers to analyze the market dynamics, key trends, product offerings (SDN, SD-WAN, SDN, network testing solutions, reliable network solution), and distribution structure.
  • Surveyed 1,000+ customers across multiple countries to understand the buying behavior, preferences, challenges, and spending pattern.
  • Identify market opportunity size across countries using exhaustive desk research and both demand and supply-side primary inputs.
  • Performed a comparative analysis of key solution providers and constructed a benchmarking model across key parameters. 

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