Whitepaper
Market Research
Music has been around for centuries. Over time, music listening preferences and habits have evolved from live music to recordings to online streaming. This transition to a streaming model was fueled by the developments in cloud technology, increasing smartphone penetration and affordability of mobile data.
Authors
White Papers
2024 Trends to Watch -TV & Video Technology
Media enterprises are steadily witnessing margin pressures attributed to the emergence of newer audience engagement touchpoints such as FAST channels,...