Whitepaper

Pre-NAB 2023 Survey Findings

Market Research

In today's highly competitive and connected media era, broadcasters and content owners are building operational agility and delivering premium QoX (quality of experience). A majority of media technology vendors are predominantly focusing on enabling enterprise users in the broadcast TV & video space to improve their operational efficiencies. It is important to note that content supply chain upgrades and enhancements with tight next-gen technologies are crucial for tomorrow's connected economy.

Key Takeaways:

  • Technology innovation roadmap, transparent pricing models, flexible deployment configuration, wide partner ecosystem, and tier-I 
  • referenceable customer base has always been the leading factor influencing the ICT procurement strategy.
  • SGA's survey identified that more than half (54%) of media technology vendors believe that their existing customers and partners have a strong focus on ESG-based ICT purchases in 2023.

To know more...



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