The Media & Entertainment (M&E) industry in the US has been deeply impacted by the Coronavirus pandemic. In this SG Analytics Whitepaper,
we will examine the impact of the pandemic on various segments of the M&E industry.
With consumer spends shifting drastically, the impact of the Covid-19 situation on the M&E industry can be far-reaching. Given the nature of the work, the operations of M&E industry demand large groups of people to engage with each other. The COVID-19 pandemic has taken a drastic toll on events, cinemas, stadiums, entertainment parks, broadways etc.
Dr. Siddhartha Dutta