Whitepaper
Data Management & Analytics
OTT platforms might overthrow Linear TV to become content-consumption supreme. However, the major challenge the two face in acquiring content remains identical – the inability to fully incorporate data in their content strategy. To overcome this, SG Analytics proposes a new and modern solution in this white paper: a data-driven content strategy that combines industry-relevant data from all directions with rigorous data analysis to produce actionable insights, best suited to your unique needs. The result is more opportunities, and better predictions and content performance.
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Authors
White Papers
Engaging Your Viewers With ‘Context’
The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...
