Powerful Competitive Intelligence Solutions to Empower Business Objectives & Improve Decision Making
As one of the leading competitive intelligence solutions providing firms, SG Analytics competitive intelligence services help you get competitive insights on voice of customer and customer satisfaction. Explore SGA’s competitive intelligence analytics – a one-stop Machine learning-enabled solution that layers natural language processing to convert unstructured text into readable customer voice.
Why SGA ?
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BFSI, Pharma, CPG/Retail and Technology products domain expertise that helps translate voice of customers into domain specific insights
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Proven impact and benefit for competitive intelligence across consumer insights, sales, marketing & communication and product development functions
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NLP based advanced text analytics solution that converts unstructured data into consumable insights
INDUSTRIES WE SERVE
Empower Business Objectives
Competitive intelligence analytics cater to the business objectives across business units –
- Feature & Service benchmarking: Drive decisions on feature launches/upgrades and service improvements for product marketing and engineering teams
- Top trending Topics : Drive content strategies for marketing and communication
- Targeted Customer segmentation: Enhance effectiveness of sales teams by procuring competitive intelligence on go-to-market strategy by industry verticals (IT, Manufacturing, CPG/Retail, Healthcare, etc.) and business group (Large Enterprises, SMBs) wise customer segments
Empower Decision Making
Power decisions on product enhancement, marketing plans, account strategies through monitoring the voice of your customers and your competitor’s customers. With competitive intelligence analytics, you can:
- Facilitate deep-dive into key drivers of consumer satisfaction to take course corrective actions for curbing potential customer churn
- Measure customer sentiments to improve specific product features or service components
- Drive customer advocacy for your brand by creating communication content focused upon topics/features that are most talked about
- Update your product roadmap to prioritize important feature launches or upgrades that are currently missing within your product when benchmarked with key competition
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