Portfolio growth gap assessment & market launch strategy


KSA based company

Business situation

Client approached SGA to understand their portfolio gaps mapped with country unmet needs of medical devices & laboratories and to understand how and where they should enter in each therapy area

Benefits and outcomes of our engagement

  • Provided key insights about market trends pertaining to the medical devices
  • SGA recommended various product lines by therapy areas to enrich their existing product lines and sustainable business


Portfolio growth gap assessment and strategic recommendation for portfolio expansion

SGA approach

  • Assessed macroeconomic environment and regulation for medical devices
  • Identified the prevalent disease areas in the country and prioritized based on the incidence and prevalence
  • Identify & prioritized the therapy wise devices per therapy area & map with related consumables
  • Regulatory landscape for launch of new medical devices
  • Conducted detailed analysis to identify therapy area market size
  • CI analysis to understand the local competition
  • Market launch strategy based on the regulatory framework of the country, market dynamics etc.