Portfolio growth gap assessment & market launch strategy
CLIENT
KSA based company
BUSINESS SITUATION
Client approached SGA to understand their portfolio gaps mapped with country unmet needs of medical devices & laboratories and to understand how and where they should enter in each therapy area
BENEFITS AND OUTCOMES OF OUR ENGAGEMENT
Provided key insights about market trends pertaining to the medical devices
SGA recommended various product lines by therapy areas to enrich their existing product lines and sustainable business
ENGAGEMENT
Portfolio growth gap assessment and strategic recommendation for portfolio expansion
SGA APPROACH
Assessed macroeconomic environment and regulation for medical devices
Identified the prevalent disease areas in the country and prioritized based on the incidence and prevalence
Identify & prioritized the therapy wise devices per therapy area & map with related consumables
Regulatory landscape for launch of new medical devices
Conducted detailed analysis to identify therapy area market size
CI analysis to understand the local competition
Market launch strategy based on the regulatory framework of the country, market dynamics etc.
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