Portfolio growth gap assessment & market launch strategy
Client
KSA based company
Business situation
Client approached SGA to understand their portfolio gaps mapped with country unmet needs of medical devices & laboratories and to understand how and where they should enter in each therapy area
Benefits and outcomes of our engagement
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Provided key insights about market trends pertaining to the medical devices
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SGA recommended various product lines by therapy areas to enrich their existing product lines and sustainable business
Engagement
Portfolio growth gap assessment and strategic recommendation for portfolio expansion
SGA approach
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Assessed macroeconomic environment and regulation for medical devices
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Identified the prevalent disease areas in the country and prioritized based on the incidence and prevalence
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Identify & prioritized the therapy wise devices per therapy area & map with related consumables
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Regulatory landscape for launch of new medical devices
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Conducted detailed analysis to identify therapy area market size
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CI analysis to understand the local competition
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Market launch strategy based on the regulatory framework of the country, market dynamics etc.
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