Survey covering software vendors for consulting firm

600
Surveys per quarter.
120
Hours per quarter.

Client

London-based analyst and consultancy firm with clients in over 200 countries.

OPPORTUNITY

The client wanted to conduct a survey among independent software vendors to identify their customer’s requirements for different technology products as well as customer perception about most relevant products across the market.

SOLUTION

SG Analytics suggested a panel study with similar organizations/participants every quarter over a period of five years. SG Analytics allocated a dedicated team throughout the year in order to develop the same level of understanding in each quarter.
  • SG Analytics team conducted extensive secondary research to identify the sample list of independent software vendors (ISVs) across the US, Europe, and APAC as for specific vendors.
  • The team rolled out a CATI survey to 600 respondents with a main focus on the sales volumes of different ISVs, sales expectations for the next quarter, and specific deals or feedback that partners had for ISVs.

VALUE DELIVERED

►
1
Prepared a detailed report on sales trends for each quarter.
►
2
Provided trend analysis based on the change in customer demand.
►
3
Implemented predictive analytics to identify the probable risks.