Global survey on information technology spend

CAWI-based surveys.
Man hours.


UK-based, multinational publishing and events company with offices in 30+ countries.


The client was seeking a thorough and balanced understanding of current and future global spends in information technology across organization sizes in sectors such as media, insurance, and retail banking, which were difficult to assess.


The client and SG Analytics set respective quotas on 15 industries for each target country to reflect the client’s business interests. The following approach was deployed:
  • SG Analytics suggested the inclusion of only those respondents that were IT decision makers and had significant influence or decision-making authority in IT purchases.
  • Due to the complicated subject matter, the survey length was very long which caused respondent fatigue. Hence SG Analytics deployed a two-pronged approach and conducted large samples of telephonic interviews and online surveys, consisting of 5,000 enterprise survey interviews and 1,700 budget & matrix interviews.
  • SG Analytics' team implemented multiple rounds of quality checks to ensure that data received was in line with the objective. The team translated the questions wherever non-English languages were required.


Provided trends of IT investments across industries.
Aided the decision making for procurement requirements and security solutions.